Search Engine Journal has published an e-book ‘Winning at Retargeting: Tips to Reconnect & Convert’. The SEJ team says, “You’ll learn a complete framework for successful conversions and find retargeting examples from brands to inspire your own campaigns, too. By the end of this guide, you’ll be able to: Understand the differences between these two tactics and determine which strategies are right for your goals. Identify the key factors to consider in launching your RM/RT efforts. Figure out which advertising platforms are best to run your campaigns. Apply consumer insights... [...]

Search Engine Journal has published a new e-book ‘Winning at Retargeting: Tips to Reconnect & Convert’. The SEJ team says, “Winning At Retargeting: Tips To Reconnect & Convert, authored by Sean Johnston and Tori Holland, digital advertising experts from Closed Loop, highlights the best practices you need to know to drive the best results for your remarketing and retargeting efforts. You’ll learn a complete framework for successful conversions and find retargeting examples from brands to inspire your own campaigns, too. By the end of this guide, you’ll be able to: Understand... [...]

Search Engine Journal has published a new e-book ‘Winning At Retargeting: Tips To Reconnect & Convert’. The SEJ team says, “You’ll learn a complete framework for successful conversions and find retargeting examples from brands to inspire your own campaigns, too. By the end of this guide, you’ll be able to: Understand the differences between these two tactics and determine which strategies are right for your goals. Identify the key factors to consider in launching your RM/RT efforts. Figure out which advertising platforms are best to run your campaigns. Apply consumer... [...]