Latest News

This is a reminder for the CMI webinar to be held on January 22, 2024. Short-form video content, typically under 60 seconds, captivates audiences with quick, engaging visuals ideal for storytelling and brand promotion. It thrives on platforms like TikTok and Instagram Reels, driving higher engagement and virality. Short-form video has become an indispensable... [Read more]

The customer journey in retail involves the process a consumer goes through from awareness to purchase and beyond, shaping their overall experience with a brand. A seamless, personalized journey across various touchpoints builds loyalty, boosts sales, and enhances long-term retail success. Digital Marketing Depot has published a new guide titled ‘Orchestrating... [Read more]

This is a reminder for the DMI webinar to be held on January 22, 2024. Marketing in 2025 will be shaped by hyper-personalization, AI-driven insights, and immersive technologies like AR/VR for enhanced customer experiences. Brands will focus on ethical marketing, sustainability, and building deeper emotional connections with audiences. Digital Marketing... [Read more]

TikTok advertising leverages short-form, engaging videos to connect with a highly active and diverse audience. Its algorithm-driven targeting and creative ad formats boost brand visibility and drive authentic user engagement. Search Engine Land has published ‘TikTok advertising: A comprehensive guide’. Benjamin Wenner says, “Ever since... [Read more]

2024 was a year of dizzying changes in adtech: Google’s back-and-forth on identifier deprecation, Chrome’s potential breakoff and ongoing anti-trust issues, increased fragmentation and wasted ad spend, and an AI boom. Adweek is hosting a webinar ‘Turn 2024 Marketing Challenges Into 2025 Wins’ on Wednesday, February 5, 2025, at 1.00... [Read more]

Voice search SEO focuses on optimizing content for spoken queries, emphasizing natural language, long-tail keywords, and concise answers. It enhances visibility in voice-activated searches, catering to growing use of virtual assistants. Search Engine Journal contributor Matt G. Southern has published an article featuring nine practical voice search... [Read more]

An SEO-friendly WordPress theme is designed to enhance search engine rankings with clean code, fast loading times, and responsive design. It supports seamless optimization, helping websites attract organic traffic and improve visibility. Search Engine Journal contributor Maddy Osman has published an article on how to choose the a WordPress theme for... [Read more]

A marketing action plan outlines specific steps and strategies to achieve business goals, focusing on target audiences, messaging, and channels. It ensures consistency and measurable progress, driving effective execution and results. HubSpot has published ‘How to Create An Action Plan: A Straightforward Guide for Marketers’. Sheryl Green... [Read more]

The AI Gold Rush is a free e-book by John Thornhill that helps you unleash the power of AI to transform your financial future. Thornhill named his book in honor of the California Gold Rush of the 1800s. According to Thornhill, we stand at the brink of a new Gold Rush—one that’s larger, faster, and doesn’t require a pickaxe or a riverbed. Welcome... [Read more]

Growing a small business involves strategic planning, effective marketing, and building strong customer relationships. Leveraging innovation and adaptability helps businesses scale operations, improve profitability, and navigate competitive markets. The latest ‘HubSpot Marketing’ video is titled ‘5 Effective Marketing Strategies... [Read more]

Artificial Intelligence (AI) encompasses technologies and systems designed to simulate human intelligence, enabling machines to perform tasks like learning, reasoning, and problem-solving. It is widely applied across industries, revolutionizing areas such as healthcare, finance, and automation by enhancing efficiency and decision-making. MOZ has published... [Read more]

In 2025, marketing trends will emphasize hyper-personalization through AI-driven insights and immersive customer experiences using AR/VR. Sustainability and authentic brand storytelling will also play pivotal roles in engaging socially-conscious consumers. Search Engine Journal is hosting a webinar ‘2025 Marketing Trends: The End Of SEO?’... [Read more]