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Seven Essential Steps to Crafting an Effective Content Marketing Strategy
A content marketing strategy is essential for aligning content with business goals, ensuring consistent messaging across channels. It helps attract and retain a target audience, driving brand awareness, engagement, and long-term growth. Content Marketing Institute contributor Ann Gynn has published an article featuring seven steps to create your content... [Read more]
2025 Content Marketing Predictions (And How to Navigate Them), January 29 [Webinar]
In 2025, content marketing thrives as a data-driven, personalized approach, leveraging AI and immersive technologies like AR and VR to enhance user experiences. Brands focus on authentic storytelling and value-driven content to build trust and long-term customer loyalty. Content Marketing Institute is hosting a webinar ‘2025 Content Marketing... [Read more]
HubSpot Lists 10 Reasons For Lower Video Content Consumption
Video plays a pivotal role in content marketing by capturing attention and driving engagement through visually compelling storytelling. It enhances brand visibility, fosters emotional connections, and effectively conveys complex messages in an easily digestible format. HubSpot contributor Amanda Zantal-Wiener has published an article featuring 10 reasons... [Read more]
Reminder- Data-Driven Strategies for Retail Success, January 23 [Webinar]
This is a reminder for the DMD webinar to be held on January 23, 2024. Retail success today requires more than intuition—it demands precision, backed by data. Join us for an insightful session where we’ll explore how leading brands are revolutionizing digital product presentation through advanced data-driven strategies. Digital Marketing Depot... [Read more]
A Step-by-Step Guide to How I Do Content Research [Guide]
Content research is crucial for creating engaging, accurate, and relevant material that resonates with your audience. It helps identify trends, understand audience needs, and build credibility by providing well-informed, impactful content. HubSpot contributor Laura M. Browning has published a new guide titled ‘A Step-by-Step Guide to How I Do... [Read more]
Reminder- AI Marketing Creator Tools and DAM in Action with Real-Life Examples, January 23 [Webinar]
This is a reminder for the CMI webinar to be held on January 23, 2024. AI Marketing Creator Tools streamline content creation by automating tasks like copywriting, design, and audience targeting, saving time and resources. They enhance marketing strategies with data-driven insights, ensuring personalized and effective campaigns. Content Marketing... [Read more]
How To Use Generative AI for Ad Copywriting
Generative AI revolutionizes ad copywriting by creating engaging, tailored content at scale, saving time and resources. It enables brands to produce high-performing ads with data-driven insights, enhancing creativity and audience resonance. Search Engine Land contributor Max Trotter has published an article featuring practical ways to use generative... [Read more]
Understanding Fundamentals of SEO Benchmarking
SEO benchmarking involves analyzing your website’s performance against industry standards and competitors to identify strengths and areas for improvement. It helps refine strategies, track progress, and optimize visibility in search engine rankings. Search Engine Land contributor Laura Nguyen has published an article on benchmarking your SEO performance... [Read more]
Guide To B2B Customer Segmentation
B2B customer segmentation in 2025 will rely heavily on data analytics to categorize businesses based on their needs, behavior, and purchasing patterns. By targeting distinct segments with tailored solutions, companies can improve lead generation, streamline sales strategies, and foster stronger, long-term relationships. HubSpot contributor Nakul Kadaba... [Read more]
What is AIWhitelabels? #ad
AIWhiteLabels is the first AI suite that creates for you and then markets for you unique AI SaaS “businesses in a box”. In minutes, you can create 100% custom AI tools using no-code editing, white-label the tools and then let the app market them for you or your clients with custom AI marketing. Now in just a few minutes, you can build... [Read more]
Email Marketing Playbook: How to Execute & Optimize Campaigns [Report]
In 2025, email marketing will evolve with advanced AI tools that create hyper-personalized content and predictive targeting, ensuring more relevant communication with each subscriber. Automation and interactive elements like embedded videos and surveys will enhance engagement and conversion rates, making emails a more dynamic marketing tool. Digital... [Read more]
2025 Trends in Digital Marketing – Part 1 [Podcast]
In 2025, digital marketing will be driven by AI-powered personalization, offering tailored experiences across platforms and devices. Brands will focus on leveraging data-driven insights, voice search, and immersive technologies like AR/VR to engage customers more interactively and meaningfully. Digital Marketing Institute has published a new episode... [Read more]