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The latest ‘Exposure Ninja’ video is titled ‘DON’T COPY Sephora’s HUGE $7 Billion Marketing Mistake’. This video covers the following: How Sephora built their traditional search empire through elite backlinks and technical optimisation Why their minimal content strategy is failing catastrophically in... [Read more]

ChatGPT and generative AI are transforming search by delivering direct, conversational answers, reducing dependence on traditional search engine rankings. This shift challenges SEO strategies, making AI-driven content optimization essential for visibility. Digital Marketing Depot is hosting a webinar ‘The Impact of ChatGPT and Generative AI on... [Read more]

Ahrefs has published a new video ‘Their SEO Strategy Changed Online Marketing Forever’. The Ahrefs team says, “In this video, we break down the full strategy: from blog posts and lead magnets to free tools and a Trojan-horse strategy. You’ll see how they went from scrappy startup to the powerhouse they are today and how their SEO... [Read more]

Storytelling in marketing creates emotional connections, making brands memorable and relatable. It enhances engagement, builds trust, and influences consumer decisions through compelling narratives. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Use Disruptive... [Read more]

BizMails creates & sends professional business emails from your domain in just 3 clicks. Are you fed up with the hefty monthly fees charged by third-party email services, only to see your messages end up in spam folders, damaging your business’s credibility? It’s time to switch to BizMails. BizMails is the world’s first technology... [Read more]

Data-driven decisions involve using analytics and insights to guide strategies, ensuring accuracy and efficiency. This approach minimizes guesswork and maximizes outcomes based on real-world data. Adweek is hosting a webinar ‘Maximize Impact by Making Data-Driven Decisions With Brand Lift’ on Thursday, April 24, 2025, at 1.00 pm ET. The... [Read more]

SEOFOMO (SEO Fear of Missing Out) is the anxiety digital marketers feel about missing crucial SEO updates, algorithm changes, or new trends. It drives constant monitoring of industry news, often leading to information overload. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘How I Grew SEOFOMO Into an Email Marketing Empire’... [Read more]

Content Marketing Institute has published a new video ‘Answer marketing ROI Questions With Data’. The CMI team says, “Struggling to show how marketing contributes to the business? Learn how travel company TUI’s digital analytics team did it while automating the attribution journey across all their platforms. This presentation is... [Read more]

The latest ‘Exposure Ninja’ video is titled ‘Google Launches a BRAND NEW AI Search?!’. This video covers the following: The mechanics behind Google’s AI Mode and how it uses “query fan-out” techniques to generate responses by breaking down your original search into multiple background queries Why... [Read more]

Click fraud in lead generation occurs when fraudulent clicks, often from bots or competitors, drain ad budgets without generating real leads. This deceptive practice skews campaign data and reduces ROI, making fraud detection tools essential. Search Engine Journal contributor Benjamin Wenner has published ‘Beyond Tools: A Google Ads Guide To Detecting... [Read more]

Building trust and credibility is paramount for any online presence. Social proof is a primary way to build trust and credibility. As consumers increasingly rely on the Internet for information and purchasing decisions, the ability to establish authenticity and reliability can make or break a business. So, let’s uncover all there is to know about... [Read more]

TikTok content thrives on creativity, authenticity, and engagement, making short-form videos a powerful tool for storytelling and marketing. From trends and challenges to educational snippets, brands and creators can leverage TikTok’s algorithm to reach massive audiences. HubSpot has published an article featuring the TikTok content trends to watch... [Read more]