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Digital Marketing Depot has published ‘The Marketer’s First-Party Data Playbook’. The DMD team says, “As a marketer, you already know first-party data, or customer records, is critical to your brand’s success. But did you know your first-party data is key to unlocking true business value – from more accurate campaign reach to... [Read more]

This is a reminder for the Adweek webinar to be held on August 29, 2024.  When it comes to delivering the right message to the right person in the right context, AI and automation are transformative tools that promise instant, real-time creation of tailored digital ads. Adweek is hosting a webinar ‘Are Your Ads Ready for AI and Automation?’... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How Personality-Led Growth Can Outsmart AI in Modern Marketing’. The HubSpot team says, “Did you know that personality-led growth is the secret to outpacing... [Read more]

Watch Search Engine Journal’s on-demand webinar ‘Cracking Open The SEO Bucket: Proven Local Marketing Strategies’. The SEJ team says, “Explore the core areas of discovery, relevance, experience, engagement, and conversions, with actionable takeaways to master the dynamic landscape of local SEO. Learn about: Proven strategies... [Read more]

Marketers know that AI has the power to transform their strategies by boosting engagement, efficiency, and creative effectiveness on social and beyond. But implementing these tools in their workflows can be another matter entirely. Adweek is hosting a webinar ‘The Social Marketer’s AI Implementation Playbook’ on Wednesday, September 18,... [Read more]

Depositphotos.com is a platform that offers a vast collection of royalty-free stock photos, vector images, videos, and music. With over 294 million files available, it provides a wide range of visual and audio content for various projects. Users can find high-quality stock photography, HD and 4K videos, illustrations, and even sound effects. The platform... [Read more]

Influencer marketing in 2024 thrives on authentic, niche collaborations that build trust and resonate with targeted audiences. Brands focus on long-term partnerships and data-driven strategies to maximize ROI and adapt to changing consumer preferences. HubSpot has published the latest... [Read more]

AI in email marketing enhances personalization by analyzing user behavior and preferences, enabling tailored content that boosts engagement. It also optimizes send times and subject lines, increasing open rates and overall campaign effectiveness. HubSpot contributor Flori Needle has published a guide to AI Email Marketing. He says, “I’ve... [Read more]

Achieving social media marketing success requires consistent engagement with your audience and delivering valuable, targeted content that resonates with their needs and interests. Analyzing performance metrics and adapting strategies based on insights is key to sustained growth and... [Read more]

Using AI for keyword research allows marketers to uncover high-impact keywords by analyzing vast datasets quickly, identifying trends, and predicting user intent. This enhances SEO strategies by focusing on keywords with the highest potential for driving targeted traffic. Semrush has published a new video ‘Find Your Top Keywords with AI’. The... [Read more]

Semrush has published a new video ‘How to Use Keyword Search Intent for SEO Success’. The Semrush team says, “Learn how to determine what type of content to create for each keyword to ensure your pages rank higher and convert better. We’ll explore the four types of search intent—informational, transactional, commercial, and... [Read more]

An international digital marketing strategy enables businesses to tailor their online presence to diverse global markets, ensuring cultural relevance and maximizing reach. By adapting content, SEO, and advertising efforts to local preferences, companies can effectively engage with international audiences and drive global growth. Cyberclick has published... [Read more]