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This is a reminder for the Adweek webinar to be held on September 11, 2024. Marketing with Generative AI enables personalized content creation at scale, enhancing customer engagement by tailoring messages to individual preferences. It also streamlines campaign development, allowing marketers to quickly adapt strategies based on real-time data and insights. Adweek... [Read more]

Each year, ranking for a specific keyword can become an increasingly elusive feat. It’s not always clear which SERPs are right for your site, what kind of content will perform best when they are, or even which features and positions represent winnable real estate. Search Engine Journal is hosting a webinar ‘Navigating SERP Complexity:... [Read more]

As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers. Adweek is hosting a webinar ‘Yes, Privacy and Performance Can Co-Exist’ on Wednesday, September 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how marketers can maximize the... [Read more]

Influencer marketing leverages trusted voices to reach targeted audiences, increasing brand awareness and credibility. It drives authentic engagement, making products more relatable and appealing to potential customers. HubSpot has published the latest ‘Marketing Against The Grain’... [Read more]

Experiential Marketing in Action Experiential Marketing in Action addresses a trendy subject among marketers, one that is perfectly aligned with the demands of today’s business landscape: Experiential Marketing. Experiential Marketing focuses on: ➤ Building relationships with your audience, fostering familiarity, affinity, and trust. ➤ Creating... [Read more]

Relationships in marketing foster trust and loyalty, leading to long-term customer retention. Building strong connections with customers enhances brand credibility and drives sustainable business growth. MOZ has published the latest Whiteboard Friday video ‘Turn Marketing Into Meaningful Relationships’ featuring Meghan Pahinui. The... [Read more]

This is a reminder for the Adweek webinar to be held on September 10, 2024. AI-powered segmentation leverages machine learning algorithms to accurately divide images or data into meaningful sections, improving precision in tasks like medical imaging or marketing analysis. This technology enhances efficiency by automating complex classification processes,... [Read more]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘Let’s talk shopping markup’. The GSC team says, “In this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman to chat all things shopping data, from schema.org... [Read more]

Search Engine Journal is hosting a webinar ‘How Agencies Leverage AI Tools To Drive ROI’ on Wednesday, September 11, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we discuss the importance of AI to your performance as an agency or small business, and how you can use it successfully. We’ll show you the most innovative... [Read more]

This is a reminder for the MarketingProfs webinar to be held on September 10, 2024. Search and social media have become a critical part of the customer discovery journey. But getting in front of customers requires more than engagement. MarketingProfs is hosting a webinar ‘The Trust Paradox: Transforming Social Media Into a Trusted Discovery Engine’... [Read more]

Semrush has published a new video ‘Avoid This Common Mistake and Start Setting SMART Goals’. The Semrush team says, “Discover the secrets behind SMART goals and how they can turn vague ambitions into actionable, achievable outcomes. We’ll break down the five elements of SMART goals and show you how to apply them to your marketing... [Read more]

Affiliate marketing software platforms help businesses manage and track affiliate partnerships, automate commissions, and optimize performance. These tools enable seamless collaboration between affiliates and merchants to drive sales and generate revenue efficiently. Search Engine Journal’s Loren Baker has published an article featuring 10 affiliate... [Read more]