Latest News
Google Need Not Handover Search Queries to Government
A federal judge ruled that Google need not hand over user’s search queries to the government. Judge James Ware’s rule has limited a subpoena issued to Google by the Department of Justice and Google will have to turn over only 50,000 urls instead of the billions of urls demanded by the government. [Read more] [Read more]
Hitwise Acquires HitDynamics
Hitwise has acquired HitDynamics, a technology platform. HitDynamics combines search campaign management, search marketing reporting and conversion tracking analytics into a single interface and Hitwise aims to provide information related to online customer acquisition, retention and optimization strategies. [Read more] [Read more]
CafePress Announces Tag Based TopicAds for Affiliates
CafePress has announced tag based TopicAds for its affiliates. CafePress servers analyze the tags used by bloggers and webpublishers and serve the appropriate ads, according to the topic. [Read more] [Read more]
Dynamics Email Marketing Platform Captures eCommerce Transactions
Dynamics Direct has added new features to its Dynamic Messenger email marketing platform. The software is made to store individual customer records and marketers can use the software to view, query and report on the purchase data through Dynamic Messenger’s interface. [Read more] [Read more]
Microsoft Announces People Ready Vision for Future
Microsoft has announced a new vision called ‘People-Ready’ for its future software solutions. Microsoft products in the market over the next year including Windows Vista operating system, the 2007 Microsoft Office system, Windows Mobile software and the next version of Microsoft Exchange Server, are expected to be based on this vision.... [Read more]
Google Announces AdWords Starter Edition
Google has announced AdWords Starter Edition for new advertisers. Starter Edition is a simplified version of AdWords and advertisers can create an AdWords account with a single ad, using a one-page signup form. [Read more] [Read more]
Google to Invest $1 Billion in AOL in 2Q of 2006
Google is planning to acquire 5% stake in AOL for $1 billion in cash. Google has extended the time period for closing the investment up to the second quarter of 2006, according to the Form 8-K filing Google submitted to the SEC. [Read more] [Read more]
Canada eMail Delivery Rate 93%, Open Rate 55%
Canada email marketing had a delivery rate of 93%, open rate of 55% and click through rate of 8%. As regards advertisers-in house lists the percentage for delivery rate was 97, open rate was 75 and click through rate 10, according to IAB survey. [Read more] [Read more]
Google Base to Offer Special Service for Europe Retailers
Google is planning to launch a service for traditional Europe retailers such as real estate delaers to establish their online presence through Google Base. Google will index the details of the goods and prices giving the customers access to information through a searchable database. [Read more] [Read more]
BlueStreak Launches BlueVision Email Optimization Program
BlueStreak has launched BlueVision Email Optimization Program. BlueVision is a service for direct marketers which aims at helping them improve their email marketing campaigns. [Read more] [Read more]
Scripps Acquires uSwitch
Scripps has acquired uSwitch. uSwitch is an online shopping comparison website in the UK. [Read more] [Read more]
ICANN to Test IDNs
ICANN is going to test Internationalized Domain Names. These domain names can contain non-ASCII scripts, including Arabic and Chinese. [Read more] [Read more]
