As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers.

Adweek is hosting a webinar ‘Yes, Privacy and Performance Can Co-Exist’ on Wednesday, September 25, 2024, at 1.00 pm ET.

The Adweek team says, “Discover how marketers can maximize the impact of their first-party data while collaborating in privacy-preserving ways from leaders at Snap, Booking.com, and Snowflake. You’ll find out:

  • How Booking.com built a comprehensive picture of campaign performance with Snap and Snowflake, setting a foundation for future success
  • Strategies to boost ROI while ensuring effective measurement and maintaining consumer trust in a privacy-first landscape
  • How the future of measurement is taking shape by equipping marketers with greater control and transparency to achieve superior ad performance”.

Yes, Privacy and Performance Can Co-Exist

Adweek

Sharing is caring