Latest News

This is a reminder for the Adweek webinar to be held on September 25, 2024. As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers. Adweek is hosting a webinar ‘Snap and Booking.com’s Approach to Collaborative Data’ on Wednesday, September 25,... [Read more]

This is a reminder for the DMD webinar to be held on September 25, 2024. Instagram is a powerful platform for content creation, allowing brands to visually engage with their audience through photos, videos, and stories. Consistent, creative content on Instagram helps build brand identity, foster connections, and drive audience growth. Digital Marketing... [Read more]

With multiple technologies, a variety of channels, new audiences, broken workflows, fragmented data, and disjointed directions, managing digital campaigns is more complex and messier than ever. Adweek is hosting a webinar ‘Digital Campaign Best Practices for 2025’ on Tuesday, October 15, 2024, at 1.00 pm ET. The Adweek team says, “Discover... [Read more]

Data in marketing helps tailor strategies by understanding customer preferences and predicting trends. It drives personalized campaigns, optimizing engagement and ROI. Convince & Convert has published the latest episode of the ‘Data-Driven Decisions’ Podcast, ‘How Marketers Can Use Data to Become More Goal-Oriented‘ The... [Read more]

Snapchat marketing leverages the platform’s unique, short-lived content format to engage younger audiences through creative, immersive campaigns. Brands use features like Stories, Lenses, and Ads to boost visibility, drive interaction, and promote products in a fun, dynamic way. Search Engine Journal has published ‘Snapchat Marketing: An... [Read more]

Amazon Movie Book Profits shows how to create small, simple Kindle books in minutes that you can upload to Amazon and sell passively. Lyn Newkirk created this training and is offering it for anyone who wants to get started selling Kindle books. It shows you how to create a specific type of book easily and quickly. The books give an overview of specific... [Read more]

Content Marketing Institute has published a new video ‘Marketing Careers: Does Data Reveal AI’s Real Role?’. The CMI team says, “A glut of new research on AI’s potential to transform marketing careers reveals considerable fear, uncertainty, and doubt — but few directional insights. Rather than speculating about an unknowable... [Read more]

A multilingual content strategy involves creating and managing content in multiple languages to engage diverse audiences effectively. It enhances global reach by tailoring messages to specific linguistic and cultural contexts, improving user experience and brand visibility. HubSpot contributor Sonia Thompson has published an article featuring three... [Read more]

Copyblogger contributor Megan Mahoney has published an article featuring five steps to get clients as a freelancer. She says, “In this post, I’ll explain a solution that allows you to emerge as a well-known freelancer in your niche, resulting in steady work from high-paying, low-maintenance clients. Step 1: Define One Service For One Niche  It’s... [Read more]

This is a reminder for the Adweek webinar to be held on September 24, 2024. Partnership ads, also known as co-marketing, can link your brand to top entertainment content, often producing superior ROI results. In the past, securing these kinds of bespoke partnerships was complicated, if not impossible. Adweek is hosting a webinar ‘Create Breakthrough... [Read more]

International SEO optimizes your website for search engines across different countries and languages, ensuring visibility and relevance in global markets. It involves strategies like hreflang tags, localized content, and region-specific keywords. MOZ has published the latest Whiteboard Friday video ‘International SEO’ featuring... [Read more]

LinkedIn Company Pages help businesses establish a professional presence, showcase their products, services, and company culture. They provide a platform for engaging with followers, attracting talent, and building brand credibility in a professional network. Social Media Examiner has published the latest... [Read more]