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Google’s AI Overviews highlight advancements in machine learning, natural language processing, and responsible AI practices. They focus on integrating AI into everyday tools like Google Search and Workspace to enhance user experiences. Semrush has published a new video ‘How to Track Google’s AI Overviews Like a Pro’. The Semrush... [Read more]

AI marketing leverages artificial intelligence to automate, optimize, and personalize marketing efforts, improving customer experiences and campaign performance. It uses data analysis, predictive analytics, and machine learning to make smarter marketing decisions and deliver targeted... [Read more]

Relationship marketing focuses on building long-term connections with customers by prioritizing trust, loyalty, and customer satisfaction. It aims to foster repeat business and create lasting relationships rather than just one-time transactions. Digital Marketing Depot has published a new report ‘Relationship Marketing Trends: Brand Rankings Report’. The... [Read more]

Paid social media content involves promoting posts or advertisements on platforms like Facebook, Instagram, or LinkedIn to reach a targeted audience. It helps brands increase visibility, engagement, and conversions by paying for enhanced distribution beyond organic reach. Content Marketing Institute contributor Ann Gynn has published an article featuring... [Read more]

LeadPal has just been launched. It`might just be your answer if you’re looking for a new, innovative way to gather and manage leads. This cloud-based application is all about simplifying the lead generation process, ensuring that the leads you gather are not only authentic, but also of top-tier quality. With LeadPal, you can whip up engaging... [Read more]

AWeber contributor Chelsea Hurst has published an article answering the question ‘Are image-only emails good for reader experience or problematic?’. She says, “I designed the entertainment page, which incorporated several images of movies and TV shows that we reviewed that month. I was so happy with how everything turned out—but... [Read more]

Ahrefs has published a new video ‘I Paid Zero Star Fiverr Freelancers to Rank #1 On Google’. The Ahrefs team says, “In this video, we take on the challenge of using only zero-rated Fiverr gigs to manage SEO for a new affiliate golf blog. We aim to see if these lesser-known and experienced Fiverr freelancers can actually improve a website’s... [Read more]

Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘SEO Experts Gather for a Candid Chat About Search’. Ben Steele says, “Wix just celebrated their 100th podcast episode! Congrats, Wix. To quote Mordy Oberstein, Head of SEO Brand at Wix; “we talk a lot.” You sure do! It’s a good thing... [Read more]

AI enhances B2B marketing by enabling personalized content, predictive analytics, and automation, improving lead generation and customer targeting. It also streamlines decision-making through data-driven insights, helping businesses optimize campaigns for better efficiency and ROI. HubSpot contributor Zoe Ashbridge has published an article featuring... [Read more]

During the “Made on YouTube” event, YouTube CEO Neal Mohan has announced nine new features and tools aimed at helping creators express their creativity, build communities, and grow their businesses. Here is a video summarizing all the new features.  [Read more]

Video is a powerful tool in marketing, capturing attention quickly and conveying messages more effectively through visual storytelling. It also boosts engagement, helping brands connect with audiences on a deeper emotional level and driving higher conversion rates. MarketingProfs has published a new video ‘Eight Steps to Making Great Smartphone... [Read more]

This is a reminder for the MarketingProfs webinar to be held on September 26, 2024. New AI tools are automating and personalizing email, social media, text, and direct mail campaigns faster and easier than ever before. These tools boost engagement, increase efficiency, and drive results with multichannel automation strategies. MarketingProfs is hosting... [Read more]