Latest News

Google Search Central has published the latest episode of the ‘Google Trends for SEO’. The GSC team says, “Discover how Google Trends can help you create high quality content that people are interested in. In this video, Daniel Waisberg and Hadas Jacobi discuss using Google Trends for keyword research, staying updated on rising search... [Read more]

HubSpot has published ‘Creating Your Brand Voice: A Complete Guide‘. Laura M. Browning says, “Your company’s voice should resonate with your audience and build trust with them. In the U.S. market, 90% of consumers say it’s important to trust the brands they buy or use. Your brand voice shows your customers what to expect from... [Read more]

In 2024, email marketing is increasingly personalized, leveraging AI to deliver hyper-targeted content. It’s a crucial tool for nurturing customer relationships and driving engagement through tailored, data-driven campaigns. Content Marketing Institute contributor Ann Gynn has published an article featuring 19 do’s and don’ts of improving... [Read more]

Content creation is vital for building brand awareness, engaging audiences, and driving conversions. It helps establish authority, foster trust, and improve visibility across digital platforms. Digital Marketing Depot has published a new report ‘Your Blueprint to Creating Great Content’. The DMD team says, “Planning and developing... [Read more]

Customer experience is the bedrock of brand affinity. After all, Epsilon research found that about half of consumers choose to engage with marketing messages when they are “familiar with and like the brand.” Adweek is hosting a webinar ‘Create Life-Long Brand Fans Out of Casual Customers’ on Thursday, October 17, 2024, at 1.00 pm ET. The... [Read more]

Convince & Convert has published the latest episode of the ‘How Marketers Can Use Buyer Intent Data‘ The Convince & Convert team says, “In this episode of Data-Driven Decisions, we dive deep into the world of marketing data, measurable targets, personalization, and customer-centric marketing. Shafqat shares invaluable insights... [Read more]

As we announced yesterday, LeadPal 2.0 was launched yesterday. Now, you can get verified email addresses for new leads with 1 click. If your list building isn’t working because of false leads using fake email addresses and low sign-up rates, in general, LeadPal brings you genuine leads with just a single click. That’s because of an out-of-the-box... [Read more]

Search Engine Journal is hosting a webinar ‘Optimizing For Google’s New Landscape And The Future Of Search’ on Wednesday, October 16, 2024, at 2.00 pm ET. The SEJ team says, “As AI expands across the SEO landscape, understanding which ranking signals to prioritize is crucial for staying ahead. Join us as we dive deep... [Read more]

A content roadmap is essential for aligning content creation with business goals, ensuring consistency and strategic direction. It helps teams plan, prioritize, and track progress, leading to more cohesive and impactful content marketing efforts. Content Marketing Institute contributor Patrick Sanderson has published an article on creating a content... [Read more]

Facebook automation streamlines tasks like scheduling posts and managing ads, saving time and improving efficiency. It helps businesses maintain consistent engagement and optimize their social media strategy with minimal manual effort. The latest ‘Masters in Marketing’ video is titled ‘Facebook Automation Tutorial – Easy Steps... [Read more]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘How do I know if my SEO is doing a good job?’. The GSC team says, “In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm, about all things hiring and... [Read more]

ChatGPT-01 is an early iteration of OpenAI’s language model, designed for generating human-like text and assisting with a wide range of queries. It laid the foundation for more advanced versions by improving natural language understanding and response generation. HubSpot has... [Read more]