Latest News

According to a research by Nielson/NetRatings, Vonage Holdings was the top web advertiser for Dec 2005. General Motors and LowerMyBills were next in the list. [Read more]  [Read more]

Microsoft has launched Microsoft Small Business +, a suite of free, personalized online resources and technical support offerings for small businesses. Personalized online resource provides small businesses with access to free business and software training and free or low-cost support options. [Read more]  [Read more]

Google has taken Google News out of beta. Google has improved Google News based on the feedback obtained from readers and editors. [Read more]  [Read more]

Yahoo! has settled for No. 2 position and Yahoo! CFO has said that Yahoo! will not try to challenge Google’s dominance of the Web search industry. Yahoo!’s share of internet searches has dropped from 27 to 19 and Google’s share has risen from 47 to 60. [Read more]  [Read more]

U.S. marketers are shifting their spending from above-the-line to below-the-line marketing. ATL includes television, radio and print advertising and BTL includes database marketing, search, email and online advertising. [Read more]  [Read more]

Women made more online purchases than men, according to Websurveyor Holiday Webshopper Report. 75% of women in the age group of 31-40 preferred to do their shopping online. [Read more]  [Read more]

Economics scholars at Stanford Business School have released a research report titled, ‘Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords’. The study is related to keyword auction mechanisms used by Yahoo! and Google. [Read more]  [Read more]

Amazon is going to launch a weekly original series titled “Amazon Fishbowl with Bill Maher”. The 30-minute program will include live performances by renowned musicians and interviews with authors, directors, and actors. [Read more]  [Read more]

eMail marketing has increased online sales, according to Return Path’s 2006 holiday email marketing survey. Half the people surveyed made purchase decisions based on emails and 50.2% took advantage of email offers. [Read more]  [Read more]

Superbowl advertisers favor websites with sports content as traffic to these sites have increased. Advertisers have bought up keywords and phrases tied to the big game. [Read more]  [Read more]

Kiptronic has announced the introduction of the Kiptronic Podcast Marketplace. Kiptronic’s automated insertion technology allows ads to be inserted into podcasts dynamically, at the point of download. [Read more]  [Read more]

Podtrac has started Podcast On-Line Advertising Auction. To facilitate ad sales, Podtrac offers customized podcast media plans, access to Podtrac Demographic Profiles and Podtrac Media Kits. [Read more]  [Read more]