Kiptronic has announced the introduction of the Kiptronic Podcast Marketplace. Kiptronic’s automated insertion technology allows ads to be inserted into podcasts dynamically, at the point of download.


Kiptronic has announced the introduction of the Kiptronic Podcast Marketplace. Kiptronic’s automated insertion technology allows ads to be inserted into podcasts dynamically, at the point of download.

The features outlined by Kiptronic include:

Flexibility to manage large ad campaigns

Geographic targeting

Spoken word endorsements

Jonathan Cobb, founder and chief executive, said: “Our unique ad insertion technology allows the podcaster and advertiser to develop sponsorship programs at their pace, in an open environment. Podcasters retain control of their content while advertisers can connect with the targeted programming they’re looking for”. [source]

 

 

 

 

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