Podtrac has started Podcast On-Line Advertising Auction. To facilitate ad sales, Podtrac offers customized podcast media plans, access to Podtrac Demographic Profiles and Podtrac Media Kits.


Podtrac has started Podcast On-Line Advertising Auction. To facilitate ad sales, Podtrac offers customized podcast media plans, access to Podtrac Demographic Profiles and Podtrac Media Kits.

Mark McCrery, Podtrac’s Co-Founder and CEO, said: “Both Podtrac’s individual podcast advertising buys and podcast advertising auction will assist the market in determining the ad rates for podcasting, which is a market barrier to date, because podcasters and advertisers can not plan advertising, revenues, or expenses without rates. Advertisers need predictability as they plan to reach consumers and business decision makers through the highly targeted podcast medium”. [source]

Robert Freeland, co-Founder and CTO of Podtrac, said: “Broad podcast participation means advertisers have a one-stop solution to expert podcast services including: podcast media planning, buying, ad delivery and reporting”. [source]

To contact Podtrac click here.

 

 

 

 

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