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In the dynamic realm of e-commerce, where online visibility and user experience play pivotal roles, mastering the art of internal linking emerges as a strategic imperative. A well-orchestrated internal linking strategy is akin to the backbone of an e-commerce website, influencing its performance and overall success. In his blog post, Neil Patel has... [Read more]

This is a reminder for the Adweek webinar to be held on January 17, 2023. With the rise of generative AI and large language models, 2023 saw many changes in advertising, media and entertainment. 2024 is shaping up to be no less transformational. Adweek is hosting a webinar ‘2024’s Top Media and Advertising Data Trends’ on Wednesday, January... [Read more]

Instagram marketing is a type of social media marketing that involves using Instagram to promote a brand. It involves using photo and video content to sell a brand’s products and services. HubSpot has published a new video ‘Why Adding A Link To Your Instagram Bio Will Boost Your Business’. The HubSpot team says, “Are... [Read more]

This is a reminder for the CMI webinar to be held on January 17, 2023. B2B marketing aims to capture the attention of potential buyers and convert them into loyal customers. It focuses on building relationships and providing value to clients. Content Marketing Institute is hosting a webinar ‘Clarity in B2B Marketing: A Competitive Advantage’... [Read more]

AWeber has published ‘Mastering email nurture campaigns: A guide to boosting customer engagement’. Rhonda Bradley says, “In this guide, you’ll discover how easy it is to create automated email campaigns that nurture leads through the sales funnel and increase your engagement and sales — with very little effort on your part. What... [Read more]

The digital experience landscape is the sum of a customer’s digital interactions with a brand, product, or service. It’s also known as DX. Digital Marketing Depot has published a new white paper titled ‘Navigating the Digital Experience Landscape’. The DMD team says, “Digital experience teams — the marketers and developers... [Read more]

A digital media mix is a combination of communication channels that a company uses to promote its brand message and meet its marketing goals. Search Engine Journal contributor Josh McCoy has published an article featuring four tips for planning your digital media mix. He says, “Audiences vary so much between industries, products, and service... [Read more]

YTSuite 2.0 has just been released at 11:00 EST, January 15, 2024. What is YTSuite? YTSuite is an all-in-one, easy-to-use cloud app that does everything needed to create highly profitable Adwords and YouTube advertising campaigns for local businesses. This groundbreaking app comes with agency rights, allowing you to run a YouTube advertising agency... [Read more]

Search Engine Journal has published a new e-book ‘PPC Trends 2024’ featuring the PPC marketing trends for the year 2024. The SEJ team says, “We’ve gathered insights from 13 of the top PPC marketing experts who know what’s coming, what you should pay attention to, and what to avoid. You’ll get insights on: AI in PPC: The potential... [Read more]

Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert’ featuring John Brown. Loren Baker says, “In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With... [Read more]

LinkedIn marketing is the process of using the professional networking platform to promote and advertise a brand or business. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Get the Most Out of LinkedIn’ featuring Louise Brogan. The SME team says, “Want to develop more LinkedIn connections... [Read more]

Conversion rate optimization (CRO) is the process of increasing the percentage of users who perform a desired action on a website. MOZ has published the latest episode of the Whiteboard Friday video ‘CRO Misconceptions Every SEO Should Know’ featuring Ayat Shukairy. The MOZ team says, “Conversion Rate Optimization doesn’t happen... [Read more]