Latest News

This is a reminder for the Adweek webinar to be held on January 16, 2024. Social media’s confluence of sights, sounds and (very opinionated) minds can also create brand safety headaches for advertisers. But marketers no longer have to sacrifice performance to ensure their ads are presented in the right context. Adweek is hosting a webinar ‘CTV... [Read more]

Adweek is hosting a webinar ‘How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy’ on Thursday, February 15, 2024, at 1.00 pm EST. The Adweek team says, “Get insight into how e.l.f. built a culturally relevant sports sponsorship strategy from Patrick O’Keefe, e.l.f. Beauty’s VP of integrated marketing communications,... [Read more]

HubSpot has published a new video ‘How to Set SMART Goals for Your Business in 2024’. The HubSpot team says, “If you want to learn how to make your goals achievable this year, it pays to be SMART. Setting goals isn’t something you should rush into without an action plan—and that’s where the SMART goal framework comes... [Read more]

Digital Marketing Depot is hosting a webinar ‘The State of SEO for 2024: Are you AI-Ready?’ on Thursday, January 18, 2023, at 1.00 pm EDT. The DMD team says, “Join Shannon Vize, Conductor’s Sr. Content Marketing Manager, and Steven van Vessum, Conductor’s Director of Organic Marketing, for an inside look at the top trends, priorities,... [Read more]

B2B marketing aims to capture the attention of potential buyers and convert them into loyal customers. It focuses on building relationships and providing value to clients. Search engine optimization (SEO) will continue to evolve in 2024, adapting to changing user behaviors and technological advancements. Content Marketing Institute is hosting a webinar... [Read more]

Adweek has published a new video ‘Marketing and Retail Leaders on Navigating the Future of Commerce’ featuring useful e-commerce insights. The Adweek team says, “Last month at Adweek’s Commerce Week event, we caught up with marketing and retail leaders to discuss navigating the future of commerce, top trends they expect to see this... [Read more]

Content Sparks has just released a new PLR Course that you can teach: Create Your Essential Marketing Collateral. Using this content to build training of your own for your clients (either in person or online), you can create your own course, branded with your name, that helps small businesses and entrepreneurs build a set of vital print and digital... [Read more]

Search Engine Journal has published a new e=b00k titled ‘SEO Trends 2024’. The SEJ team says, “Search is going through one of the biggest transformations in recent memory. We asked 21 top SEO experts how to adapt and maintain your competitive edge. If you’re looking for ways to level up your SEO strategy and prepare for the year... [Read more]

Content Marketing Institute has published a new video ‘Retail Media Networks Uplift Ad Growth’ featuring content marketing predictions for 2024. The CMI team says, “The content marketing news you need to lead in roughly 5 minutes, from Content Marketing Institute’s Robert Rose. According to media agency GroupM, paid advertising is... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Get the Most Out of LinkedIn’ featuring Louise Brogan. The SME team says, “Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking? Explore a creative way to get more... [Read more]

Copyblogger has published the latest podcast episode ‘How to Make Thousands On A 1k Person Email List’ featuring Tim Stoddart & Ethan Brooks. The Copyblogger team says, “This week we have another throwback episode. On this week’s episode, Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) talk about how media... [Read more]

Digital PR, short for Digital Public Relations, is a marketing strategy that helps brands increase their online presence and reputation. It’s a measurable tactic that can help drive brand awareness, website traffic, and sales. MOZ contributor Amber Buonsenso has published an article featuring useful tips for driving sales with Digital PR. She... [Read more]