Latest News

Peter Isaacson says, “We’re all competing to capture the attention of our best prospects and customers, and, let’s face it — that’s no easy feat. We’re bombarded daily with information from all sides and individually choose to let in what we care about in the moment and block out anything that just creates overload. With research and... [Read more]

Tony Messer says, “These days a domain name is online real estate. It’s where your brand lives and conducts business. It’s where you drive potential customers to buy and it’s where you build your expertise and authority. So, it should come as no shock that picking a domain name is an important decision. Choose incorrectly and you could be... [Read more]

Simon Crofts says, “It’s a question I’ve been asked for decades, but in a world where we can measure almost everything, do we finally have the definitive answer? It used to be that clients wanted to get as much into their (potentially expensive) video as possible – to ‘really make the most of it’. It took a lot of convincing to persuade... [Read more]

Matthew Torren says, “Boostrapping builds character. There are endless ways to finance your ideas, but there’s nothing like marketing a startup with a modest budget to encourage innovation. Limited funds give you an excuse to flex your creative muscle and truly share your vision with the world. Don’t rely on the same old banner ads and... [Read more]

MOZ team says, “Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can either help grow your business, or serve as a barrier to customer discovery. With answers for business owners, SEOs dabbling in local search, and those at enterprise-level searching for a broad solution, Moz Local’s... [Read more]

Muhammad Azam says, “Nobody likes parting with money. If you’re like me, you’ve worked hard to earn every dollar. When starting a new business, the drain on capital can cause a pain in the pit of your stomach. But, as the maxim goes, without risk there is no reward. To keep the stomach ulcers to a minimum, let’s focus in on three strategies... [Read more]

Erin Schultz says, “When a Facebook advertising campaign isn’t going so well, it’s easy to put the emphasis on the Facebook ads themselves instead of addressing issues that aren’t even on Facebook. In part three of this video tutorial, Entrepreneur Network partner and marketing expert Ben Angel explains how problems with a campaign... [Read more]

Olivia Dello Buono says, “ICYMI, we’re huge fans of using interactive content in email. Whether you’re trying to improve your campaign, tell a story, or simply add a bit of flair to the inbox, interactive content is the way to go. And one of the easiest ways to do so is by adding animated GIFs to your emails. “GIFs are a great way to engage... [Read more]

Josee Bedard is the creator of many WordPress themes. According to Bedard, her latest theme, the Infinity Theme, gives you the power to build your own WP site with “drag and drop” ease. Now, you can create effective, professional, flexible, responsive websites with this new software. It’s now possible for you to quickly create different... [Read more]

Melissa Pickle says, “At MarketingSherpa, we’re in the planning phase for MarketingSherpa Summit 2017. With the interest of our customers’ experience at the core of our every decision, we conduct extensive research to select the most thought-provoking and applicable keynote sessions for our attendees. During our research phase, we have identified... [Read more]

Greg Sterling says, “Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location insights tool called “MarketPlace.” It offers “actionable visual insights into foot traffic behaviors in the physical world.” Also today, on a more light-hearted note, Placed identified... [Read more]

Lindsay Kolowich says, “In the summer of 2015, we saw two major developments in mobile marketing: First, Google announced a major algorithm update that rewards mobile-friendly websites, and penalizes those that aren’t fully optimized for mobile in mobile search results. A few weeks later, we saw the number of Google search queries on smartphones... [Read more]