‘5 Types of Video Content Perfect for Each Stage of the Customer Journey’ – CMI
Juan Mendez says, “Few people buy on a first look.
Way before they take money out of their pockets, people are looking for a solution to a problem. When they become aware of something that may solve that problem, they need to consider which solution is better. Finally, they need to choose wisely among providers that solve the same problem but in different (faster, cheaper, better) ways.
How do you create engaging content to boost each step of the customer journey and help prospects get through your sales funnel?
Video is an ideal tool, especially to explain the most complex ideas and concepts. Videos also are great for audience retention and can increase purchase intent by 97%. Besides, video is great for sharing cool content on your favorite social media channels”.
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