Google’s conversion tracking tool shows you what happens after a customer clicks on your ads. It lets you the customer actions such as purchase of a product, signing up for your newsletter, call to your business, downloading your app etc.

Entrepreneur magazine has featured an article by Google AdWords expert Perry Marshall on setting up ad conversion tracking.

Marshall says, “Do you run a lead-generation site where a visitor can fill in a form and get a free brochure? We’ll walk you through how to set up your Google account to track it.

1. Create a new conversion and name it.

First, tell Google what kind of conversion you want tracked. Click the three dots at the very top of your AdWords page and select “Conversions.” On the resulting page, click the big blue “+ Conversion” button.

Next, click the “Website” option since you’re tracking something that happens on your site.

Google will ask you to name your conversion. Choose a name that tells you what the conversion is (e.g., “Opt in for brochure”) and select “Webpage.”

2. Set your conversion category.

You’ll be asked to choose one of the following categories for your conversion type:

  • Purchase sale
  • Sign up
  • Lead
  • View of a key page
  • Other

In this example, “Sign up” and “Lead” are probably both applicable, but “Lead” is a little more relevant”.

8 Steps to Setting Up Ad Conversion Tracking the Right Way

Entrepreneur


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