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MOZ has published the Whiteboard Friday video featuring Rand Fishkin. He talks about the effective link building strategies. Fishkin says, “When Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of... [Read more]

Kissmetrics is hosting a webinar on ‘Getting started with behavioral marketing’ on Thursday, November 16 at 10.00 am PT. The Kissmetrics team says, “In this webinar, Kelsey Cohen, Director of Marketing and Communications at FarmLogs, will walk you through her tried and true methodology for implementing a successful behavioral marketing... [Read more]

It is almost mandatory to have a great Facebook for almost all businesses. It tells the network users and other web visitors about your brand and keeps them informed. Perry Marshall has offered three tips to make your business’ Facebook page more popular. Marshall says, “Like campaigns are simple. You can get in quickly, create a campaign... [Read more]

In marketing you need to be great at building and managing connections. You should be an effective networker so that you are known to people and so you can go ahead with your marketing agenda. Entrepreneur contributor Ivan Misner has shared seven characteristics of a great networker. Misner says, “Many people offer advice about what it takes to... [Read more]

We were just notified about the new FashStore theme being launched today by Astroblu It’s worth taking a look at it before the price goes up. This theme offers a solution for any merchant with an online presence. Whether the site is the only place you sell or you have an off-line store you are using your site to promote, this new theme offers... [Read more]

When it comes to online advertising, every marketers dreams of getting a higher Clickthrough Rate for their ad investment. There are multiple elements that play an important role in making your ads successful. Entrepreneur contributor Perry Marshall has shared three ways marketers can improve their CTR and lower the cost per click. Marshall says, “There... [Read more]

Content marketing is one of the most popular forms due to the variety of exposure it offers to the brands and marketers. Entrepreneur columnist Syed Balkhi has shared four ways instant gratification has changed content marketing. Balkhi says, “How fast do you like to consume your content? According to a study, the attention span of humans is less... [Read more]

Social media site Twitter has expanded its character limit to 280 characters format for helping users easily express themselves. This change will invite mixed expressions from Twitter’s user base. But marketers too are going to get an advantage from this change. Econsultancy columnist Tom Dibble has shared four ways marketers will benefit from... [Read more]

Giving a personal touch matters a lot in marketing and advertising. It helps you connect with the customers and communicate your message effectively. Econsultancy columnist Nikki Gilliland has shared three effective personalized ad campaigns from Argos, 20th Century Fox & Microsoft. Gilliland says, “We’re used to seeing elements of personalisation... [Read more]

Patric Chan, a long-time internet marketer lives in Penang state in Malaysia. His country was hit with major flooding. Patric and his family are safe, but majny of his neighbors are not. Here is how he describes the situation: We have a shelter above our head, we have electricity, we are driving our cars… our lives are as normal as it is. But... [Read more]

Content marketing has several forms. You might have ventured into content marketing in the forms of social media posts, video, images, how-to guides, white papers, blog posts, infographics or webinars. Content Marketing Institute columnist Jodi Harris has published a quick-start guide to paid content promotion. Harris says, “No brand can exist... [Read more]

Email marketing is a constantly evolving channel for promoting and marketing your brand. Thought it offers good return, by incorporating some strategies you can make your email marketing more impactful. HubSpot has shared seven email templates to help marketers make most of their email marketing efforts. says, “Are you a multi-tasker? That might... [Read more]