Marketers should be careful basing their business on TikTok

We recently saw the announcement of a training product on the topic of using TiKTok to build traffic to your website. TikTok is a growing social media platform. Wildly popular in China, it has spread around the world. It allows users to create musical clips, short clips up to 60 seconds. It has various special effects users can use to enhance their uploads to the site. Wikipedia reports, “In 2019, TikTok was announced to be the 7th most downloaded mobile app of the decade, from 2010 to 2019.” Today’s TikTok is an amalgam of the original TikTok, by the China tech company, ByteDance,... [...]