Ted Ammon says, “Pinterest has long been recognized as a female-centric social media platform with 80% of its total users identifying as female, but the times are changing. One of the biggest differences we see lately is the ability to narrow search results for males, so search results show men’s watches or women’s watches, based on your interests. Since users are able to select search results to more closely reflect their interests (whether shopping for themself or someone else), this benefits all users. And, this is just a first step in making Pinterest more appealing to men.... [...]

Martin Beck says, “Sometime in the first half of 2015, Twitter will give users the ability to upload native video to the platform. Just not yet. And the company is still keeping its video plans under wraps. There’s some confusion about that fact after reports late last week indicated that details about Twitter’s video plans had been leaked on a Twitter FAQ page. It turns out, however, that the FAQ was related to Twitter’s current video offerings, which give a select group of advertisers using the Amplify program, publishing partners and verified users access to upload videos directly... [...]

The latest VerticalResponse blog post is titled “Social Media Marketing Automation Dos and Don’ts”. Yael Grauer says, “If you’ve got your hands full managing the day-to-day operation of your business, sometimes posting on Twitter or Facebook is the last thing on your mind. Using social media automation tools can help you maintain a consistent social media presence without sacrificing the rest of your work. Here are some dos and don`ts on how to integrate social media automation into your online marketing.Do: Mix up your automated tweets and status updates with ones you write... [...]