Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How Marketing Strategists Can Become In-House Content Creators’ featuring Jayde Powell. The SME team says, “Are you an agency strategist? Do you also enjoy content creation? Wondering how to balance both roles effectively? Discover how to embrace a hybrid creator-strategist role and how to charge for your creative services.” https://www.youtube.com/watch?v=dJ-hobh4FSM Social Media Examiner          [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Organic Social Marketing Strategy’ featuring Jenny Li Fowler. The SME team says, “Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists? Explore an organic social marketing strategy and discover actionable tips tailored for achieving standout organic performance.” https://www.youtube.com/watch?v=_YREiTvnYQk Social Media Examiner      [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Sustainable Growth Strategies for Your Marketing Agency’ featuring Nora DiNuzzo. The SME team says, “Are you struggling to grow your agency sustainably? Wondering how to remain stable despite market fluctuations? Explore insider strategies from an industry expert to fuel consistent agency expansion regardless of external conditions.” https://www.youtube.com/watch?v=jz8-nfmYEwI Social Media Examiner  [...]

Convince & Convert has published the latest episode of the Social Pros Podcast ‘Why Sacrifice Makes Social Better’ featuring Michael Corcoran. The Convince & Convert team says, “Do you ever feel like you’re posting the same type of content over and over, but not getting the reach or ROI you once were? It can be easy to get stuck in a rut when you’re making risk-free decisions. This is why Michael Corcoran believes it’s time to be bold and question your choices.  In this episode of Social Pros, Michael tells us how brands can pull themselves out of the “sea of... [...]

When it comes to creating and consuming B2B content, LinkedIn is the place to be. Convince & Convert has published the latest episode of the Social Pros Podcast ‘What a Top Social Media Voice on LinkedIn Thinks About B2B’ featuring Jacqueline Joyner. The Convince & Convert team says, “Joining Social Pros to share her expert insights, predictions and expertise is Jacqueline Joyner. She explains why there’s no secret sauce for social and why she champions experimentation, gut feeling and demonstrating value.  Don’t get her wrong though – there are some best practices... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Social Posting Strategy: Building Community and Connection’ featuring Katie Brinkley. The SME team says, “Want to elevate your social media marketing? Looking for a strategy that forges connections and builds genuine community? Explore social posting strategy.” https://www.youtube.com/watch?v=xYRvw_u77CQ   Social Media Examiner  [...]

A social media strategy can help you reach a wider audience and reinforce your brand identity across multiple marketing channels. HubSpot has published a new video ‘How to Create a 2024 Social Media Strategy Plan’. The HubSpot team says, “Whether you’re a small business owner, a content creator, or a social media manager, this video will provide you with the template and insights needed to create an effective social media strategy for 2024. Run social media campaigns with peace of mind knowing that you are implementing a sound strategy. We’ll dive into how to make... [...]

Social media marketing (SMM) is the use of social media platforms to promote products and services and connect with audiences. HubSpot has published ‘Social Media Marketing: The Ultimate Guide’. Kristen Baker says, “There are a variety of reasons why your company should use social media marketing. We’ve created a list of the most beneficial reasons to consider. Let’s dive in. 1. Increase your brand awareness. Due to the sheer number of people on social media, you’re missing out on the potential to reach thousands, and even millions, if you don’t have a... [...]

Convince & Convert has published the latest episode of the Social Pros Podcast ‘Why Brands Need to Think Like a Creator’ featuring Eric Gray. Loren Baker says, “Social media is bursting full of all sorts of creator content. But what lessons can social media marketers take from influencers? We ask Eric Gray, founder of Maverick Content Studio, on Social Pros. Start Believing in Engagement and Connection First When you believe in the power of engagement and connection, there are tremendous opportunities for success on social. That’s why Maverick Content Studio founder Eric... [...]

HubSpot has published a new video ‘6 Instagram Features Marketers Should Always Use In 2024’. The HubSpot team says, “Discover 6 game-changing Instagram features that will elevate your presence, boost engagement, increase audience reach, and supercharge your marketing strategy. From Reels to Shoppable Posts, we’ve got you covered with practical tips and real-world examples from industry leaders like Nike, GoPro, Sephora, and standout small businesses. Learn how to optimize your IG profile, create compelling, shareable content, and leverage your analytics and... [...]