eMarketer has released a report titled “US Digital Media Usage: A Snapshot of 2014”. The eMarketer team says, “What will the digital landscape look like in 2014? Desktop internet and social network usage growth has plateaued as the momentum moves to mobile. Video viewing on digital devices continues to go mainstream with the help of smartphones and tablets. Tablets fuel mcommerce—more than half of tablet users are expected to buy online next year. US Digital Media Usage: A Snapshot of 2014, an infographic report from eMarketer, illustrates key digital media usage trends... [...]

Business 2 Community is hosting a webinar on Wednesday, December 4 at 2.00 pm ET. The topic of the webinar is “Preparing for the Mobile Majority: How to Win When Mobile Matters Most”. The ‘Business 2 Community’ team says, “In this webinar, you’ll learn: Leading-edge ways to engage your entire mobile app audience with messaging, for opt-ins and opt-outs Personalization tools that make your app stickier by delivering more relevant content Opportunities and abuses of geolocation, and how to mine rich data for contextual messaging Best practices from global brands Advanced... [...]

Experian is hosting a webinar on Thursday, November 21 at 1.00 pm ET. The topic of the webinar is “Social butterfly: Giving your email campaigns wings through social media”. Experian team says, “Social media can be a key component to expanding the reach and effectiveness of your email marketing campaigns. From utilizing social media insights for message optimization to retargeting inactive email subscribers on Facebook, this webinar will cover best practices for integrating social media into your email marketing strategy, while showcasing proven tactics and examples. In this... [...]

Marketo has released an ebook titled “Email Marketing Metrics that Matter”. The Marketo team says, “It’s no secret that top executives don’t really care about the open rate or click-through rate of your last email campaign. If you can’t convince your top executives to care about email, you won’t get the budget or resources you need to make email a core part of your strategic marketing plan, and won’t be able to take advantage of its potential. This eBook helps you determine the best use of “traditional” metrics, plus shows you new email metrics that help you measure... [...]

Experian is hosting a webinar on Thursday, November 21 at 2.00 pm ET. The topic of the webinar is “Untangling the social web: Targeting social media personas”. Experian team says, “Marketers have jumped on the social media bandwagon, using Facebook and similar sites to connect with customers. But all social network users are not created equal. Marketers need to know important differences in the ways their customers use social media in order to improve targeting and engagement effort. This webinar will discuss: Make social media work for you – understanding how your target... [...]

This is our second chance to tell you about eMarketer’s webinar on Thursday, November 21 at 1.00 pm EST. The topic of the webinar is “7 Social Media Ad Trends for 2014”. eMarketer team says, “Call 2014 the year of “social acceptance.” More marketers are committing budget to paid social media advertising, and social media companies are offering a wider range of products and services with an eye on ROI. Join eMarketer as we discuss the seven trends to watch in social media advertising for the upcoming year. The webinar will address these key questions: •  How do... [...]

eMarketer is hosting a webinar on Thursday, November 21 at 1.00 pm EST. The topic of the webinar is “7 Social Media Ad Trends for 2014”. eMarketer team says, “Call 2014 the year of “social acceptance.” More marketers are committing budget to paid social media advertising, and social media companies are offering a wider range of products and services with an eye on ROI. Join eMarketer as we discuss the seven trends to watch in social media advertising for the upcoming year. The webinar will address these key questions: •  How do marketers feel about using paid social... [...]

StrongView has released a free guide titled  “Using Social Data to Win at Email Marketing”. The StrongView team says, “The perpetually connected customer expects brands to treat them with the ‘V.I.P.’ experience. This means brand marketers must utilize data from various channels to deliver that experience and grow brand affinity less they risk losing customers to competitors who live up to their expectations. Key Topics 4 Types of actionable social data for email marketing 6 Steps for optimizing email campaigns with social data Technology requirements for harnessing... [...]

There’s a lot of buzz about marketing on Facebook, and rightly so. It works well for some products. But its business-oriented cousin, LinkedIn is perfect for some niches, even better than Facebook. Most Facebook members are leisure-oriented. Most LinkedIn members are business people. Let that difference sink in. If you are selling a business product, you will probably get better results with LinkedIn. Like every social site, LinkedIn has its quirks and special features you need to know about if you are going to do the most business on it. If you grasp their unique potential, you can do well... [...]

This is our last chance to tell you about Charles Kirkland’s webinar with Todd Brown on Thursday, November 7 at 8.00 pm EST. The topic of the webinar is “Creating Your Own Cash Generating Marketing Funnel From Scratch”. Kirkland says, “During this advanced training, Todd Brown will lead you through the key components used by the A-player direct response marketers to create your own profitable marketing funnel just like he did for Charles Kirkland! You’ll discover the 3 things prospects need to believe before they buy from you…and why not having these will... [...]