A robust LinkedIn personal branding strategy involves optimizing your profile with relevant keywords and showcasing your expertise through engaging content. Cultivating meaningful connections and participating in industry discussions further solidifies your professional image and enhances networking opportunities.

Copyblogger contributor Megan Mahoney has published an article featuring a LinkedIn personal branding strategy used by influencers.

She says, “In this post, we’ll reveal the strategy many successful solopreneurs use to build their personal brands on LinkedIn.

And the best part is that anyone can execute it. It just requires time, consistency, and effort.

1. Identify Your Target Audience 

There’s a key difference between people with strong personal brands and casual social media users.

The casual social media user publishes content they find interesting, while those with personal brands publish content their audience finds interesting.

The first step to building an audience is to define who you’re trying to attract and the specific problems you can help them solve.

Whether you’re a founder trying to attract customers or an employee starting a side hustle, define the title of the person you can help and the specific pain points you can help them solve.”

The LinkedIn Personal Branding Strategy Influencers Use

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