LinkedIn is a powerful platform for marketing your business. It can be used to generate leads, create brand awareness and drive traffic. Social Media Examiner contributor Lisa D. Jenkins has published an article featuring three LinkedIn updates you need to know about. She says, “In this article, we explore updates from LinkedIn that are important to marketers. #1: LinkedIn AI Tools and Technology Draft With AI To help people go from post ideation to publication, LinkedIn is testing “generative AI directly within the LinkedIn share box.” If you’re part of the beta, open a new post... [...]
Archive for the 'LinkedIn Marketing' Category
LinkedIn SEO means crafting your profile in a way that improves its ranking in search results. The higher your profile ranking in search results, the more people will discover and see it. Semrush has published an in-depth article explaining LinkedIn SEO and how you can optimize your profile for improved visibility. The Semrush team says, “In this article, you’ll learn how to leverage LinkedIn SEO to increase your visibility and reach more of the right people. What Is LinkedIn SEO and Why Is It Important? Search engine optimization (SEO) on LinkedIn means improving your profile (or your... [...]
LinkedIn is a unique platform to reach out to your target audience in a closed group. With a clear strategy, you can achieve the best ROI. HubSpot contributor Emma Brudner has published an article featuring 35 LinkedIn hacks to use in 2023. She says, “These LinkedIn hacks, not in any particular order, are truly well-thought-out insights. Plus, there are some not-to-be-missed tips from LinkedIn’s best creators. LinkedIn Hacks to Optimize Your Profile 1. Complete your entire profile. Whenever you sign up for a platform where you want to stand out, your first goal should be a complete profile.... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Use LinkedIn Messages for More Qualified Leads and Sales’ featuring John Nemo. The SME team says, “Need more leads but don’t have the budget to run ads? Looking for an organic LinkedIn prospecting process that works? Discover how to use LinkedIn Messages to develop relationships and sell.” Social Media Examiner [...]
By advertising on LinkedIn, you can target over 850 Million active professionals. If your products or services are targetting business owners or business people, in general, you can’t afford to ignore this rich source of prospective customers. You can target your audience by job title, function, industry, and more. Search Engine Journal has published a new guide ‘LinkedIn Ads: A Complete Guide For Beginners’ to help you get started with LinkedIn advertising. Ashley Segura says, “LinkedIn used to be extremely limited with its advertising options, which didn’t give marketers... [...]
LinkedIn Company Pages are pages dedicated to individual companies, organizations, and institutions. They allow LinkedIn members to discover and connect with individual companies and learn more about each organization’s brand, products, or services, career opportunities, and more. Social Media Examiner has published a new podcast episode ‘Succeeding With LinkedIn Company Pages’ featuring Michelle J. Raymond. The SME team says, “Want more people to follow your LinkedIn company page? Wondering how to improve your LinkedIn content marketing? Discover a LinkedIn content strategy... [...]
LinkedIn offers a unique opportunity to network with like-minded professionals. This platform can be utilized to promote your business. Social Media Examiner contributor Anna Sonnenberg has published an article featuring six useful steps to build and grow your community on LinkedIn. She says, “In this article, you’ll discover how to use LinkedIn to develop lasting relationships with prospects and customers. #1: Get to Know Your Target Audience on LinkedIn The key to creating meaningful relationships is shaping your efforts and crafting your messaging around the needs and goals of your ideal... [...]
Publishing on LinkedIn is a great way to reach your target audience and promote your services with authentication. Hootsuite has published ‘How to Schedule LinkedIn Posts: A Quick and Simple Guide’ to help you learn LinkedIn Posts scheduling. Christina Newberry says, “In November 2022, LinkedIn started rolling out a simple native scheduling tool. To schedule a post on LinkedIn, follow these steps: Step 1. Sign in to your LinkedIn account and start creating a post Type out your broem, add hashtags, include a photo or link… you know the drill. Create a post the same way you normally... [...]
Search Engine Land has published ‘A guide to LinkedIn content marketing’ to help marketers achieve content marketing success. Julia McCoy says, “I always recommend focusing on your website first for content marketing, but LinkedIn could be a worthwhile side channel of focus. Here are a few reasons why. Reach more of your audience By publishing content on LinkedIn, you have the potential to reach a wider audience. As we said, LinkedIn has an impressive user base that hovers near 1 billion worldwide users. Tapping into that reach is a good way to extend beyond your main organic... [...]
Matched Audiences focuses on building individual target groups based on various metrics. The data can additionally be shared across your company’s ads accounts while the monitoring features allow you to easily view the current status of each audience. Search Engine Land contributor Tim Jensen has published a new article on how to get started with LinkedIn matched audiences. Jensen says, “This article provides an overview of how you can get started with matched audiences along with tactics for using them in your campaigns. Types of matched audiences LinkedIn allows for a variety of... [...]