The latest article on ‘Marketing Land’ is titled “Marketers Should Jump Into Instagram Before It’s Too Late”. Martin Beck says, “It’s hard to believe that a social network with 200 million active users could be overlooked by marketers. But that seems to be the case with Instagram. Compelling data released this week by Nate Elliott of Forrester Research shows that brand posts on Instagram receive remarkably higher engagement than posts on Facebook, Twitter and other social platforms. Studying three million user interactions on 2,500 posts from top brands during... [...]
Archive for the 'Instagram Marketing' Category
The latest post on ‘Mashable’ is titled “Instagram Is a Marketer’s Best Friend — For Now”. Jason Abbruzzese says, “Instagram represents by far the best platform for marketers to interact with consumers, according to a recent study from Forrester Research. Looking at 2,500 posts on seven social networks, Nate Elliott, marketing analyst for Forrester, found that engagement on Instagram roughly 60 times higher than Facebook”. Instagram Is a Marketer’s Best Friend — For Now Mashable [...]
Business 2 Community is hosting a webinar with Mitch Brooks, Elizabeth Breese and Mike Kurtz on Tuesday, May 27 at 2.00 pm ET. The topic of the webinar is “The Success Of Visual Brands: How To Measure The Value Of Instagram”. The ‘Business 2 Community’ team says, “In this session, Crimson Hexagon’s Mitch Brooks, Elizabeth Breese and Mike Kurtz will show how ForSight’s new Instagram hashtag monitoring feature allows marketers to tap a rich new vein of consumer insights. The team will walk through case studies for brands and retailers and demonstrate the value of measuring... [...]
The latest post on ‘Mashable’ is titled “Messaging Wars: Vine vs. Instagram, Facebook, Twitter, Snapchat”. Kurt Wagner says, “It’s been hard to ignore the meteoric rise of the private messaging industry over the past two months. First came Facebook’s jaw-dropping $16 billion purchase of standalone messaging service WhatsApp in February. Chat app Viber was acquired by Rakuten for $900 million. Then messaging startup Tango raised $280 million in March, a funding round that valued the company at more than $1 billion, according to Forbes. So it’s no surprise... [...]
The latest post on ‘Mashable’ is titled “Instagram Lands Its First Big Ad Deal”. Seth Fiegerman says, “Facebook may finally start to recoup some of the money it paid for Instagram. Ad Age reports that Instagram has inked an ad commitment with Omnicom, a global advertising company, for up to $100 million in ad spend over the course of a year on the social network. A rep for Facebook confirmed the ad deal, but not the price. One source familiar with the matter told us that the price quoted in the Ad Age story was inaccurate“. Instagram Lands Its First Big Ad Deal Mashable.com [...]
The latest article on Business Insider is titled “5 Instagram Tricks Brands Can Use To Drive Sales”. Ashley Lutz says, “Thousands of brands use Instagram as a way to connect with customers. A recent study by University of Wisconsin and photo integration company Olapic reveals what kind of images actually drive sales. University of Wisconsin researchers used Olapic’s data for the study. Olapicimplements shoppers’ Instagram photos onto brand sites like Lululemon and West Elm“. 5 Instagram Tricks Brands Can Use To Drive Sales Business Insider [...]
The latest post on ‘Mashable’ is titled “10 Chic Style Bloggers to Dress Up Your Instagram Feed”. Yohana Dosta says, “Your Instagram account needs a style awakening. Luckily, the photo-sharing site is buzzing with fabulous accounts from style bloggers all over the world, gleefully hashtagging their outfits of the day (#ootd).Blogs and fashion go hand-in-hand, introducing clothing-obsessed readers to style stars such as Leandra Medine of The Man Repeller and Kelly Framel of The Glamourai. Not only do they put together total sartorial eye candy, but they’re also influencing... [...]
The latest post on ‘Mashable’ is titled “Top 10 Brands on Social Media in 2013”. Colin Daileda says, “Samsung was the most popular social-media brand worldwide in 2013, according to Starcount, which compiled data across Facebook, YouTube and other sites to come up with its top 10 list.Although Samsung wasn’t the most popular brand on any particular social network, it earned 16 million new followers across multiple platforms in the past 12 months — enough to get data aggregator Starcount’s top spot. Walt Disney came in second place, largely due to a one-million-follower... [...]
The latest post on ‘Mashable’ is titled “7 Tips for Building a Social Media Audience”. Stephanie Walden says, “Self-proclaimed “social media gurus” are a dime a dozen these days.When it comes to a successful social media marketing strategy, it can be tough for small businesses to sort through the noise, statistics and flurry of misinformation.One statistic we found online, for instance, claims that a Facebook fan is worth about $174 — but ask a small business with 300 Facebook fans if they’ve seen that $52,200 reflected in their revenues and you’re... [...]
The latest post on ‘Mashable’ is titled “U.S. Mobile Shopping Offsets Drop in Last-Minute Mall Traffic”. Jason Abbruzzese says, “Need to go to the mall? Baby, it’s cold outside.Shoppers unwilling to brave the elements for a final weekend of holiday shopping (although the East Coast didn’t exactly have a frigid weekend) took to their phones and tablets to order last-minute knickknacks.PayPal logged a 96% increase in the number of customers shopping on mobile devices from Dec. 21 to 22 compared to the last weekend before Christmas in 2012, according to data from the... [...]