In April 2017, Facebook Messenger reached 1.2 billion monthly active users. As reported by TechChrunch, Facebook Messenger grew 5.66% from 145.3 million in Q1 2016 to 153.5M in Q1 2017. This user growth brings a great opportunity for the social media savvy marketers as they could reach more people now. HubSpot’s Elissa Hudson & Justin Lee have shared three ways marketers are using Facebook Messenger. They are using it to deliver content, get event attendees and they also use messenger in place of forms. On how marketers use messenger to get event attendees, Hudson & Lee say, “Have... [...]

Earlier this week, Jai Sharma released Shot Messenger, a major tool in your Facebook toolbox. Sharma makes a bold statement about his new software: You can “broadcast personal messages to the entire connected audience of your Fb pages right inside their Fb messenger to engage with them personally, in 1 click with 100% open rate guaranteed.” If anything, that appears to be an understatement. His new tool takes full advantage of the new Facebook Messenger to give you extraordinary capabilities With Shot Messenger, you can: ■ Broadcast Fb Messages to Thousands of Subscribers Instantly ■... [...]