Rand Fishkin says, “Not everyone who converts ends up being a happy customer, so why are we focusing so narrowly on conversions? In today’s Whiteboard Friday, Rand broadens our perspective to help us focus on what customers are actually looking for”. How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers – Whiteboard Friday MOZ Blog  [...]

Erica McGillivray says, “Get a front-row experience for all 28 sessions, plus their slide decks, with the 2014 MozCon Video Bundle. Bringing you future-focused advice and actionable recommendations from some of the industry’s most innovative minds, MozCon topics range from SEO and A/B testing to analytics and content marketing”. The 2014 #MozCon Video Bundle Has Arrived! MOZ Blog  [...]

Russ Jones says, “It was a little over a year ago that I first wrote the “Broken Link Building Bible” and it seemed like it was time for an update. If you haven’t had a chance yet, please head over to the original, as most of it is still highly relevant today, and it contains the basics which will not be covered in this post. Today I present a New Testament, complete with ethical guidelines, new prospecting, content, and outreach techniques. Throughout this guide I will show you how to accomplish most of these tactics using a culmination of tools like Open Site Explorer, Domain... [...]

Isla McKetta says, “Picture it. A room full of executives from a company you never thought you could land as a client. They’re so engaged in what they are saying that they’re leaning forward in their chairs. The CEO looks poised to ask a question but you can tell she doesn’t want to interrupt your flow. This is the moment content strategists dream of. But if you’re like me, it’s easy to get caught up in how new the field is and wonder, “Am I even doing this right?” There are lots of posts to help you, such as  How to Build a Content Marketing Strategy... [...]

Marcus Tober says, “Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings. The 2014 analysis shows that content on top-performing sites is much more holistic and less keyword-focused. In this post, Marcus Tober, founder and CTO of Searchmetrics, explains why you should focus on more than just keywords when it comes to technical aspects of your site, and how you can create relevant, comprehensive content for users”. Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords MOZ... [...]

Inklyo says, “Once you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unlikely that customers will just happen to stumble upon your website and engage with your business. You have to be the one to put it out there and draw customers to your site. The best way to do this is by using a content marketing plan. Instead of traditional advertisements that tell audiences what to do, the new and better way to attract customers is to show your audiences what to do“. Local... [...]

Rand Fishkin says, “Google is drawing connections between semantic concepts and brand names, and it’s affecting SERPs. In today’s Whiteboard Friday, Rand explains that process, offering tips on how we can help make sure our own brands are included”. How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names – Whiteboard Friday MOZ Blog  [...]

Kate Morris says, “It’s on the internet, so it’s true. The bane of the existence of all search marketers is old or incorrect information given to clients at any point in time that they still hang on to. This post was inspired by an interaction with a client’s co-workers, people that are not thinking about SEO on a regular basis. This is not to knock them, but to bring to the attention of everyone that there is a continual need for education. These concepts have a way of hanging around”. Outdated SEO Concepts People Still Think are Reality MOZ Blog  [...]

Erica McGillivray says, “A lot of my life’s work has been focused on increasing the visibility of women and other minorities in male-dominated professional fields. I’m not here to give you an intersectional Feminism 101 lesson or explain to you that institutional sexism is indeed alive and systemically present in online marketing. Instead, in the spirit of the Moz blog, I want to give you tips and tricks to make our corner of the world more welcoming to women. Several of these tips can also easily be adjusted and applied to other groups of marginalized people. Some can really just... [...]

Jom Seward says, “I love Screaming Frog. It is without doubt the best SEO tool I use on a daily basis (no offense, Moz). The sheer amount of data you can get about your website, or someone else’s website, is incredible. You can find broken links, you can check for your Google Analytics (or any other) code on all pages through the custom search, and you can even go so far as to follow all the redirects and find out the redirect paths in a website. In this quick guide, I’m going to show how Screaming Frog data can be used to help perform a content audit. The data in Screaming Frog... [...]