The latest Ahrefs Podcast episode is titled ‘How A SINGLE LINE built a 50K+ community’ featuring Joe Glover. This episode covers the following: How do you know if you have a community What exactly IS a community Community is NOT a sales channel Don’t build a community; build a culture Finding the sprouts of community culture Getting people to keep coming back Can a community continue without its founder? Why is TMM an Events Company vs a Media Company Promoting events The role of storytelling in community. Ahrefs    [...]

Local SEO in 2025 focuses on hyper-local targeting, voice search optimization, and AI-driven personalization to connect businesses with nearby customers. Enhanced map integrations and real-time updates boost visibility and foot traffic. Search Engine Journal is hosting a webinar, ‘Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors’ on Wednesday, May 28, 2025, at 2.00 pm ET. The SEJ team says, “Why did the consumer pick your competitor over you? Does online visibility now play a larger role for small, local businesses than before? How... [...]

Brand Entity SEO focuses on optimizing a brand’s digital presence to be recognized as a distinct entity by search engines. This enhances visibility, trust, and relevance in search results, driving more organic traffic. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘Brand Entity SEO’ featuring Jes Scholz. She says, “Good day, Moz fans. Today, I want to talk to you about how you can establish a strong, well-connected brand entity in the Knowledge Graph. Why is this important, you might ask. It’s because Google has broken away from the rigidity of... [...]

Ahrefs has published a new video, ’17 Years of Brutally Honest SEO Advice’. The Ahrefs team says, “If you’ve been struggling to rank on Google, this is the video you didn’t know you needed. After 17 years in the trenches, we’re laying out the brutally honest truths about SEO that most “experts” won’t talk about – from Google’s real incentives to the silent killers that hold your site back. We’ll unpack the hard realities of why some content never ranks, how to rethink keyword targeting, and the subtle shifts that separate traffic from traction. You’ll see what’s... [...]

Semrush has published a new video ‘The Most Powerful SEO Secret Smart Businesses Are Using Right Now’. The Semrush team says, “This video walks through why this digital marketing shift matters more than ever, especially with AI tools like ChatGPT, Bard, Perplexity, and DeepSeek serving up direct answers to user questions and queries. Even OpenAI’s SearchGPT recently launched for all users, including free. Traditional search engine optimization still plays a role, but GEO adds a new layer that positions your brand within AI-generated recommendations. That means you can keep... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Launching Search Central Live Deep Dive’. The GSC team says, “In this episode of Search Off the Record, Google’s Martin Splitt, Cherry, and Gary Illyes discuss the exciting expansion of Search Central Live with the introduction of Search Central Live Deep Dive. They share the history of Search Central events, the inspiration behind creating a more advanced, multi-day experience, and how community feedback helped shape the new format. Cherry explains how the Deep Dive... [...]

This is a reminder for the SEJ webinar on May 14, 2025. AI-driven search is transforming how users discover content, making personalized and context-aware results the norm. To stay relevant, SEO and content strategies must align with evolving algorithms, focusing on intent, quality, and adaptability. Search Engine Journal is hosting a webinar ‘Top AI Search, SEO & Content Trends To Prioritize In 2025’ on Wednesday, May 14, 2025, at 2.00 pm ET. The SEJ team says, “How should you stay ahead as AI reshapes search? What do AI Overviews mean for your SEO strategy? What’s... [...]

Search Engine Journal has published an article answering the question ‘Is The SEO Job Market Undergoing A Major Shift?’. Roger Montti says, “Anecdotal reports and an SEO jobs study describe a search marketing industry undergoing profound changes, not only in the skills in demand but also in hiring practices that may be making it difficult for experienced SEOs to get the jobs they are well qualified for. Short History Of SEO Jobs Twenty five years ago getting into SEO and earning a living was relatively easy. Many top corporations across all industries were hiring freelancers and... [...]

The latest Ahrefs Podcast episode is titled ‘How A Single Line Built A 50K+ Community’ featuring Joe Glover. This episode covers the following: How do you know if you have a community What exactly IS a community Community is NOT a sales channel Don’t build a community; build a culture Finding the sprouts of community culture Getting people to keep coming back Can a community continue without its founder? Why is TMM an Events Company vs a Media Company. Ahrefs    [...]

Optimizing websites for SEO is essential to improve visibility on search engines, attract organic traffic, and reach the right audience. It enhances user experience while ensuring content ranks higher for relevant queries. Semrush has published a new guide, ‘How to Optimize Your Website for SEO’. Carlos Silva says, “Each section contains actionable steps you can implement right away. 1. Create High-Quality Content High-quality content is the foundation of successful SEO. Without compelling, valuable content that satisfies user needs, your other optimization efforts won’t... [...]