Daniel Faggella says, “Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming to your website, it’s impossible to convert them into prospects and loyal, long-term customers. When you establish yourself as an authority through the lens of Google, it will increase your visibility in search engine queries. But what happens after you’ve earned yourself a top spot in Google search results pages? Contrary to popular belief, ranking for particular keywords is only half the battle. The core tenets of SEO are constantly... [...]

Laura Lippay says, “Markup on a page helps both search engines and assisitive technologies (AT) like screen readers to understand what elements are in a page. For SEO, different elements like title tags, headings, or some schema markup can have more weight or value than other markup. People using assistive technologies are reliant on these structural elements to navigate through the page without being able to see it or without being able to use a mouse. We’ll start with some easy SEO + accessibility overlaps: structural elements that you might deal with in your every day coding or optimization.... [...]

Corey Barnett says, “When it comes to local content marketing, too many businesses fall into the trap of self-promotion, writing solely or primarily about their products and services. Or worse, their blog is rarely updated, or it’s full of filler content that only serves to boost search rankings. Rarely does this approach translate into engaged visitors or traction on social media. Instead, it’s worth writing about what your audience cares about: your local community! Where you sell and who you sell to are more important than what you’re selling. The local long-tail opportunity Here’s... [...]

Aleyda Solis says, “I know you would never change a URL without identifying where to 301-redirect it and making sure that the links, XML sitemaps, and/or canonical tags are also updated. But if you’ve been doing SEO for a while, I bet you’ve also had a few clients — even big ones — coming to you after they’ve tried to do structural web changes or migrations of any type without taking SEO best practices into consideration. Whenever this happens, your new client comes to you for help in an “emergency” type of situation in which there are two characteristics... [...]

Andrew Raso says, “Eighty percent of sales are executed by just 8 percent of salespeople. This doesn’t mean that there are some killer sales reps out there who are simply better wired at bringing home the bacon, it means most sales teams are failing to execute because we officially live in a new hyper connected, fast paced and digital-first world. A connected world means there are a myriad of channels for businesses to connect with their customers. In opening the floodgates, many mistake a wide sweep as an effective lead generation strategy. Unfortunately, the bulk are wrong and navigating... [...]

James Green says, “I run a small digital marketing agency in the UK, and we have a strong focus on search in all its paid, organic and local formats. Over the years, we’ve come across all manner of clients. All shapes and sizes. Local businesses. National businesses. E-commerce businesses. Online and offline (or “bricks and clicks,” as we like to call it). With so many clients over more than 15 years, we noticed that the majority of businesses are laser-focused on search and digital, while others have concentrated predominantly on offline marketing activities. These are two sides of... [...]

Russ Jones says, “I joined Moz in August of 2015 and fell right into the middle of something great. Rand had brought his broad vision of a refined yet comprehensive SEO keyword tool to a talented team of developers, designers, data scientists and project managers… and now, me. I was hoping to ease in with a project that was right up my wheelhouse, so when the “Volume” metric in Keyword Explorer was pitched as something I could work on, I jumped right on it. In my mind, I was done the second the work was offered to me. I already had a giant keyword volume database at my disposal... [...]

Tim Clarke says, “Like any worthwhile business investment, aelecting a Search Engine Optimization (SEO) agency requires time for careful consideration, and this is doubly true if your business relies heavily on online search for brand discovery. The sheer number and variety of SEO firms to choose from is enough to give anyone pause. During this process of intensive research and analysis for service procurement, a number of facets may not be as upfront as looking up an About Us page or researching an agency on LinkedIn. Yet these same facets are crucial to return on investment, you don’t... [...]

Will Critchlow says, “What would you say if I told you that the average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months? (40+% have been waiting over a year). If you work in that kind of environment, there’s a good chance you’re not surprised, and if you’ve worked as a consultant and your experience is anything like mine, you might even be asking yourself “is that all?” It’s such a common challenge, and it’s so core to our fundamental goal of making a... [...]

Patrick Stox says, “Like many technical SEOs, I was outraged when I first read Clayburn Griffin’s post, “The True Value of Technical SEO,” a couple months ago. Clayburn said things like “Technical SEO is really just SEO 101” and “Technical SEO will never set you apart.” As a technical SEO and co-creator of a technical SEO Slack group, along with Paul Shapiro, believe me when I say that I am amazed to find myself agreeing with him in many ways after revisiting the post. Clayburn isn’t really wrong, in that technical SEO is just following best practices, though I don’t agree... [...]