SEO and tactics to achieve good rankings keep evolving. Any business today needs to have a strong presence in the search engines for which you should keep trying for getting your sites and blogs indexed. Forbes contributor Jayson DeMers has shared an article aimed at helping marketers know the present status of SEO and how to treat it. DeMers says, “If you’re a business owner that’s paid attention to marketing and advertising trends of the past couple of decades, you know how big search engine optimization (SEO) has become. Some business owners felt it was a fad, and that within a few... [...]

HubSpot has released a free guide to Search Engine Optimization in 2017. The guide is created by HubSpot and OnPage.org who have teamed up to help marketers build an SEO strategy from the ground up. ‘Search Engine Optimization in 2017’ Contents The ins and outs of how search engines work, and what it takes to rank in them How to structure your web pages for maximum on-page SEO How to gain inbound links to your site for improved off-page SEO How to identify the keywords your target audience is searching for Which performance indicators to track when analyzing SEO performance The keys... [...]

Apart from word of mouth, search engines are the more important source for getting traffic to your blogs. With right keyword targeting and care for quality content you can make your blog stand out in the search. Kristopher Jones from Search Engine Land has shared five common mistakes that the bloggers make and due to which their blog’s SEO performance is hindered. On ‘unoptimized keyword structures’, Jones says, “Bloggers often fail to optimize their headers, meta tags and content with targeted keyword phrases. Consider the fact that specific keyword phrases will often be... [...]

Regular SEO content audits help you keep your content fit to the web and what the web users want. It enhances the quality of your content and tells you about the kind of content you should produce more. Search Engine Land columnist Thomas Stern has shared an artical to guide marketers conduct effective SEO content audits. Stern says, “Google has thrown a ton of changes at marketers over the last few years. From major algorithm updates to voice search, all of these changes follow Google’s ultimate goal of creating the best search experience for its users. The upshot is that it’s not... [...]

For anybody who is into business, mobile matters. More than 80% of internet users own a smartphone. And 71% of marketers believe mobile marketing is core to their business. Econsultancy columnist Ben Davis has brought forward the answers to six significant questions related to mobile SEO. Davis says, “We’re starting a new series of ‘ask the experts’ articles on the Econsultancy blog. For our first installment, we’ve caught up with a bunch of SEO veterans to ask them about mobile SEO. The questions we asked are as follows – you can read them all or jump straight... [...]

Your marketing efforts can hamper if you are not optimizing your sites for SEO. Effective search engine optimization helps your sites get indexed in search results for the keywords that are close to your business. SEO is an altogether separate industry now with which you can build a brand and help it grow. Business.com writer Lucas Bikowski has shared five strategies to help marketers create successful SEO campaigns for their businesses. Bikowski  says, “Below are five easy tips to ensure that you can avoid poorly optimized SEO and maintain a successful SEO campaign. Optimize your images When... [...]

Today in the era of content marketing blogs play an important role in getting more people to know about your product and services. Blogging is one of the most cost effective means of communication. Your blog’s popularity is highly dependent on the social media. To help all bloggers improve their social shares and get more traffic, Business.com columnist Zac Johnson has shared five useful tips. Johnson says, “Here are some of the most effective ways to start sharing your content once it goes live on your site. 1. Social media This one is a no-brainer, but you would be surprised how many... [...]

Moz Pro’s site crawl software helps webmasters with instant data about issues impacting their SEO performance. MOZ has announced the addition of five new features to this software. Talking about the new features, says, “While Moz is hard at work on some major new product features (we’re hoping for two more big launches in 2017), we’re also working hard to iterate on recent advances. I’m happy to announce that, based on your thoughtful feedback, and our own ever-growing wish lists, we’ve recently launched five upgrades to Site Crawl. 1. Mark Issues as Fixed It’s... [...]

To make your blog popular it is important that the search engines like it. With quality content you can always get your blog indexed in the search engines but with rising competition you need to go beyond the creation of content for good SEO rankings. To help bloggers learn how search engines optimize their blogs, HubSpot columnist Lindsay Kolowich has published an article. She has also discussed the ten strategies for effective SEO. On focusing the long-tail keywords, Kolowich says, “Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as... [...]

As mentioned in our previous article, a pillar page serves as an anchor for a cluster of related topics (i.e., a topic cluster). When combined, pillar page and topic clusters can help you get good SEO rankings. To help marketers and webmasters create effective pillar pages, HubSpot columnsit Amanda Zantal-Wiener has shared five examples covering pillar content, cluster content and hyperlinks. says, “Pillar pages are both nice and important for SEO. After all, on average, a page that ranks #1 in Google will also rank well for around 1,000 other related keywords. But what are they supposed... [...]