The latest The SERP’s Up SEO podcast episode is titled ‘How to train your SEO team’. The WIX SEO Hub team says, “How do you get and keep your SEO team up to speed? Where do you even start when training an SEO team? What tactics should you follow when building a strong SEO training program? Take your team to the next level as Sterling Sky’s Colan Nielsen joins Wix’s Crystal Carter and Mordy Oberstein to share proven strategies for training SEO teams. Formalize your training programs as Wix’s own Henry Collie joins us to discuss his expertise in implementing successful... [...]

Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings. Search Engine Journal is hosting a webinar ‘2023 Survey Review: State Of Marketing Data Standards In The AI Era’ on Wednesday, November 1, 2023, at 2.00 pm ET. The SEJ team says, “Join us and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these... [...]

Viral content is content that becomes extremely popular and is shared by many people on social media. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More’ featuring Brian Kearney. Loren Baker says, “As platforms evolve, so should our strategies. No one knows that better than Brian Kearney, a prominent content creator who gained over 100k Instagram followers in about a year. Brian joined me on the SEJShow to dig into his viral success and what it’s taught him... [...]

This is a reminder for the SEJ webinar to be held on October 25, 2023. A pillar page is a website page that provides a comprehensive overview of a topic. It’s a landing page that focuses on a key topic, resource, product, or service area. Search Engine Journal is hosting a webinar ‘How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters’ on Wednesday, October 25, 2023, at 2.00 pm ET. The SEJ team says, “We will unravel the differences between topic clusters and pillar pages, and how to structure them, giving you a clear roadmap for boosting... [...]

ChatGPT can be used for SEO in a number of ways. It can suggest related keywords to your target keywords. It can also uncover Latent Semantic Indexing (LSI) keywords, which are words or phrases related to the primary keyword. MOZ has published the latest episode of the Whiteboard Friday video ‘5 Ways SEOs Can Use ChatGPT’ featuring Christopher Long. Long says, “First one we’re gonna talk about is featured snippet optimization. ChatGPT is really, really good at creating these succinct summaries of overall topics but really capturing a lot of information within those summaries. One... [...]

Keyword cannibalization is an SEO issue that occurs when multiple pages on a website target the same keyword(s). This can confuse search engines and result in lower search engine rankings. The latest The SERP’s Up SEO podcast episode is titled ‘What’s the real deal with keyword cannibalization’. The WIX SEO Hub team says, “Keyword cannibalization: we all know it’s bad, but what is it really? What impact does it have? How do you fix it? We give some helpful tips to figure out if your site is cannibalizing itself on the Google SERP, and what (if anything) you can... [...]

Internal links are hyperlinks that point to pages on the same domain. They are different from external links, which link out to pages on other domains. Ahrefs has published ‘Internal Links for SEO: An Actionable Guide’ explaining the importance of internal links in SEO. Chris Haines says, “Internal links serve a practical purpose of getting your website’s visitors from A to B, but they have an important role when utilized for SEO. When asked in a “Google SEO office-hours” video whether internal linking was still important for SEO, John Mueller said: Yes, absolutely…... [...]

Google Trends is a free tool that uses real-time data to analyze the popularity of Google search terms. It shows users what people are searching for as impacted by time, season, and location. Search Engine Journal contributor Roger Montti has published an article on using Google Trends to improve SEO and content marketing. He says, “This article will act as an in-depth guide to Google Trends, covering everything you need to know to leverage it for SEO and content marketing. How Is Google Trends Data Different From Keyword Search Volumes? Google Trends is different from third-party keyword... [...]

ChatGPT is generally considered to be reasonably safe when used as intended. However, the primary concerns lie with potential security vulnerabilities and the human factor.  Neil Patel has published a new video ‘ChatGPT gets banned – The 110M impression LinkedIn page’. He says, “In a digital world where artificial intelligence and machine learning have become integral components of our daily lives, the suspension or banning of an AI entity can stir up waves of intrigue and curiosity. Such was the case when the highly popular and influential LinkedIn page featuring... [...]

Brand entity SEO is a crucial aspect of SEO that requires marketers to target both humans and machines. The goal of SEO is to ensure that searchers discover and choose a brand. MOZ has published the latest episode of the Whiteboard Friday video ‘Brand Entity SEO’ featuring Jes Scholz. The MOZ team says, “Why is this important, you might ask. It’s because Google has broken away from the rigidity of ranking URLs to the flexibility to grant visibility to entities based on relationships in the Knowledge Graph. This is what connects and contextualizes all things, products, places,... [...]