The Google Ranking Factor You Can Influence in an Afternoon [Case Study]
MOZ has published a case study titled ‘The Google Ranking Factor You Can Influence in an Afternoon’. The study features some proven strategies to boost Google ranking.
On writing content, Jeff Baker says, “Watching us SEOs respond to Google updates is hilarious. We’re like a floor full of day traders getting news on the latest cryptocurrency.
One of the most prominent theories that made the rounds was that longer content was the key to organic ranking. I’m sure you’ve read plenty of articles on this. We at Brafton, a content marketing agency, latched onto that one for a while as well. We even experienced some mixed success.
However, what we didn’t realize was that when we experienced success, it was because we accidentally stumbled on the true ranking factor.
Longer content alone was not the intent behind Hummingbird”.
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