The cornerstone content is the most important content hosted on your blog or website. It is the content that has been appreciated by your visitors and shared by them on different platforms. This content works for your website to put it in the leading search result pages. ReadWrite contributor Shishir Kathurwar has shared a useful article on improving automatic-SEO with the help of cornerstone content. Kathurwar says, “When anyone hears the term cornerstone content, the first thing that comes to their mind is Yoast SEO’s blog. Well, that is exactly what it is, but there is more to it.... [...]

MOZ has published the Whiteboard Friday video featuring Will Critchlow on ‘What Do Dolphins Eat? Lessons from How Kids Search’. The MOZ team says, “Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there’s a lot to dig into. In this week’s slightly different-from-the-norm Whiteboard Friday, we welcome the fantastic... [...]

Search Engine Land team has published a guide to HTTP status codes and headers for SEO. The guide explains how HTTP protocol works and its impact on crawling and indexing web pages. Barry Adams says, “In the client-server architecture of the World Wide Web, the interaction between browsers and websites is handled through the hypertext transfer protocol (HTTP). This protocol was introduced in 1991 and is an official web standard. Almost all traffic on the web is handled through HTTP. When search engine spiders like Googlebot crawl a website, they behave like browsers requesting web pages... [...]

With changing algorithms the websites needs to remain dynamically changing for getting indexed in the top spots. Along with the website architecture, the content also needs to be SEO oriented so that the right goals can be achieved. Entrepreneur contributor Piyuesh Modi has shared five SEO concepts to help marketers boost their Google rankings. Modi says, “Here are 5 SEO concepts entrepreneurs should implement in 2018-2019: Install any Plugin Plugins in work great for everything in general if your website is made on wordpress. Plugin doesn’t stop at just managing your meta descriptions... [...]

MOZ has published the Whiteboard Friday video featuring Dana DiTomaso on ‘Calculated Fields in Google Data Studio’. The MOZ team says, “Google Data Studio is a powerful tool to have in your SEO kit. Knowing how to get the most out of its power begins with understanding how to use calculated fields to apply good old-fashioned math to your data. In this week’s Whiteboard Friday, we’re delighted to welcome guest host Dana DiTomaso as she takes us through how to use calculated fields in Google Data Studio to uncover more value in your data and improve your reports”. Calculated... [...]

Search Engine Optimization is a sensitive part of the online marketing. When it comes to getting indexed in the search engines, the relevant content and keywords play an important role. Also the URLs of your site and the blog posts work for you when it comes to SEO. Yoast contributor Michiel Heijmans  has shared some useful tips to creating SEO-friendly URLs  for company websites, online shops and blogs. Heijmans says, “No matter what kind of website you have, there are a couple of ground rules that apply to all websites. The main thing to keep in mind is that your URLs should be focused.... [...]

MOZ has published the Whiteboard Friday video featuring Kameron Jenkins on ‘Using the Flowchart Method for Diagnosing Ranking Drops’. The MOZ team says, “Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In today’s Whiteboard Friday, we welcome the wonderful Kameron Jenkins to show us a structured way to diagnose ranking drops using a flowchart... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Reputation Management SEO: How to Own Your Branded Keywords in Google’. The MOZ team says, “A searcher’s first experience with your brand happens on Google’s SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today’s Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively”. Reputation... [...]

Google has rolled out the Mobile-First Indexing due to increasing searches for content from people’s mobile devices. With Mobile-First Indexing Google monitors your site performance on the mobile devices. Content Marketing Institute columnist Mike Murray has shared an useful article on how you should Mobile-First Indexing as far as your SEO efforts are concerned. Murray says, “Given your vigilance with the all-powerful search engine rankings, it is reasonable to be concerned about Google mobile-first or at least more curious than usual. Google recently weighed in, knowing its plan... [...]

MOZ has published a guide called ‘Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients’. Introducing the guide, MOZ’s Miriam Ellis says, “What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the conversation? What if this chat could triple the amount of spending that stays in their town, reduce pollution in their community, improve their neighbors’ health, and strengthen democracy? What... [...]