Reputation Management SEO: How to Own Your Branded Keywords in Google [MOZ Video]
MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Reputation Management SEO: How to Own Your Branded Keywords in Google’.
The MOZ team says, “A searcher’s first experience with your brand happens on Google’s SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today’s Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively”.
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