Search Engine Optimization is a sensitive part of the online marketing. When it comes to getting indexed in the search engines, the relevant content and keywords play an important role.

Also the URLs of your site and the blog posts work for you when it comes to SEO.

Yoast contributor Michiel Heijmans  has shared some useful tips to creating SEO-friendly URLs  for company websites, online shops and blogs.

Heijmans says, “No matter what kind of website you have, there are a couple of ground rules that apply to all websites.

  • The main thing to keep in mind is that your URLs should be focused. Strip your URLs of stop words like ‘a’, ‘of’, ‘the’ etc. In 99% of the cases, these words add nothing of value to your URL. If possible, strip your URLs of verbs as well. Words like ‘are’ or ‘have’ are not needed in your URL to make clear what the page is about.
  • The length of your URL isn’t really a factor in this. We do recommend to keep your URLs as short as possible. It’s not that Google doesn’t like lengthy URLs, but shorter URLs are most probably more focused. Keep in mind that if you use breadcrumbs on your site, as we do, these could appear instead of the full URL:

keyword research url

  • Length isn’t that much of an issue: Google will show what they think is important for that visitor. Keep in mind that meta titles and descriptions are cut off at 512 pixels, and so is your URL”.

SEO-friendly URLs

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