By now you have probably heard that a few months ago, Google made its third major change to its search results ranking algorithm in about a year. This one affects “exact match domain” (EMD) names. A marketer wants to rank well for a particular term (for example, “hybrid underwater parasailing”) so he or she buys domain name HybridUnderwaterParasailing.com, an exact match for the term. Google used to give that domain name high weight in its algorithm, but after determining that these domains were often of little value, changed the algorithm to look at other factors for value. Your... [...]
Archive for the 'Search Engine Marketing' Category
By now you have probably heard that a few months ago, Google made its third major change to its search results ranking algorithm in about a year. This one affects “exact match domain” (EMD) names. A marketer wants to rank well for a particular term (for example, “hybrid underwater parasailing”) so he or she buys domain name HybridUnderwaterParasailing.com, an exact match for the term. Google used to give that domain name high weight in its algorithm, but after determining that these domains were often of little value, changed the algorithm to look at other factors for value. Your... [...]
HP Jeschke has announced a new offer, possibly better for you. In this new offer, he bundles this training (which is volume 2 of “High-ticket Affiliate Programs”) with Volume 1 and Volume 3, plus two more products for a firesale price. Besides Volume 2 (How to use Blogger for free website hosting), you get: • Volume 1: High ticket items on Amazon and how to promote them • Volume 3: Online Media Buying Handbook- how to buy banner ads for up to 90% off retail & how to use them to profit • How to make money on Fiverr • How to get traffic from CNN for 15 cents a... [...]
Wordtracker team is hosting a webinar on Tuesday, February 12 at 12.00 noon EST. Wordtracker team says, “You’ll learn how to: 1) Start your keyword research. 2) Search and save your keywords (the quick tool). 3) Evaluate the competition and choose your keywords. 4) Filter and save your search results. 5) Use the main Keyword Research tool to set up your campaigns. 6) Use Keyword Mapping to plan your campaigns. 7) Add keyword niches to exploit the long tail. 8) Explore the Related Keywords search. 9) Export your keywords, so you can use them elsewhere. 10) Use the Keywords tools new Site... [...]
Wordtracker team is hosting a webinar on Tuesday, February 12 at 12.00 noon EST. Wordtracker team says, “You’ll learn how to: 1) Start your keyword research. 2) Search and save your keywords (the quick tool). 3) Evaluate the competition and choose your keywords. 4) Filter and save your search results. 5) Use the main Keyword Research tool to set up your campaigns. 6) Use Keyword Mapping to plan your campaigns. 7) Add keyword niches to exploit the long tail. 8) Explore the Related Keywords search. 9) Export your keywords, so you can use them elsewhere. 10) Use the Keywords tools new Site... [...]
Most webmasters spend a lot of time wondering whether they are going to get slapped or not. There is actually a way to protect your website and its rankings. SEO Resurrection shows you how. Even if you have a website that has been slapped, you can repair your site’s rankings and get your earnings and traffic back on track. And if you have never been slapped and just need to make sure you won’t be, SEO Resurrection is for you, too. For 7 days, Simon Warner and his team are offering a special sale on SEO Resurrection, that shows you how to organize your site the way Google thinks it ought... [...]
If you understand the importance choosing the right keywords to target with your marketing and if you want a simple plan for finding the best keywords for you, check out Derek Thomas’s Keywords Simplified. Thomas has created a simple to understand and simple to follow guide, leading you through his five-step process, the process he uses whenever he is building a new website for himself or helping a client build one. You can hire Thomas to do your keyword research (if he’s not already over-booked), but you don’t need to if you get his instructions. He lays out his process in detail... [...]
Greg Lloyd and Richard Wing just released the brand new Redirect on Steroids. It’s the fourth generation of this WordPress redirection plugin. Building on their prior versions, they have added many new features to improve the system: ==> Exit Overlays • You have complete control over the overlays • You can set the time between views • Your can disable with one click • You can redirect user on exit • You can set the overlay to close • You can specify a date range for it to be active • You can use in it in conjunction with the existing page • If you are currently using version... [...]
HubSpot has released a free ‘International SEO Toolkit’. The HubSpot team says, “Search Engine Optimisation is a crucial marketing tactic that lets search engine users find your website. If your business has an audience in multiple countries, there are techniques that can help you get found online more often. Get access to this exclusive toolkit to plan your SEO tactics for 2013 so you can maximize traffic generation. This toolkit is a must-have for marketers targeting audiences in multiple countries. This toolkit includes: Ebook: 50 SEO and Website Tips for the International... [...]
All online marketing is (at least implicitly) keyword-based: • Customers search based on keywords • PPC is based on keywords • SEO is based on keywords • Smart marketers know that understanding the important keywords in their niche is vital to properly addressing the needs in the niche. Derek Thomas has created Keywords Simplified to clarify how to discover the best keywords and use them to increase your sales. With the right keywords, all your marketing goes better. You will rank higher in search; you will pay less for PPC; and you will make more sales. Thomas explains the need for good... [...]