By now you have probably heard that a few months ago, Google made its third major change to its search results ranking algorithm in about a year. This one affects “exact match domain” (EMD) names. A marketer wants to rank well for a particular term (for example, “hybrid underwater parasailing”) so he or she buys domain name HybridUnderwaterParasailing.com, an exact match for the term. Google used to give that domain name high weight in its algorithm, but after determining that these domains were often of little value, changed the algorithm to look at other factors for value.

Your backlinks (that is, other sites linking to your domain) are still valuable if they are from a diverse group of respected sites. SEO characteristics of your site (so called, “on page SEO”) is growing more important than ever. And Google hasn’t finished. More updates are coming, all trying to identify real quality sites.

Now, Matt Hepburn and Joe Finn have released Backlink Diversity, showing you how to optimize both the SEO factors from other sites and your on-page factors.

In this new training, you’ll discover site design techniques to keep your site on the right side of Google, things you will find helpful now and regardless of the future changes Google makes.

• How to analyse your current on-page quality and, in particular, factors that may hurt your ranking in the post-EMD era. And, of course, what to to to repair the damage and avid future problems.

• How to use a GEO-graphical footer
• How to use 4 different methods to change your banklink profile, for better quality backlinks
• How to improve the diversity of the sites that link to your site, with a list of 2900 diverse sites you may want to work with
• How Google’s semantic search process works
• Many more tips and techniques for improving your search results position.

If you want to recover from a downgrade you received in the EMD update or if you want to make sure your site won’t be downgraded, check out this product and the bonuses other SEO experts are adding to the main offer. You can see it all here:  Backlink Diversity

Sharing is caring