Ahrefs has published a new video ‘Are SEO Conferences Worth Attending?’. The Ahrefs team says, “We asked people at an SEO conference if SEO conferences are worth attending.” Ahrefs [...]
Archive for the 'Search Engine Marketing' Category
Rank Ranger has published a new episode of the In Search SEO podcast ‘What SEOs Need to Know about ChatGPT’ featuring Julia McCoy and Ellen Conning. The Rank Ranger team says, “Welcome to the first episode in a special three-part series within the In Search SEO podcast, looking into what SEOs needed to know about Chat GPT. I’m joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this episode, our panel discusses how to use ChatGPT for SEO, including: What SEOs need to know about ChatGPT Using prompts to... [...]
Low Competition Opportunities Low-competition keywords are search queries that have fewer companies and websites overtly competing for high organic rankings with SEO. Search Engine Journal contributor Lee Wilson has published an article featuring four steps to find low competition keywords. He says, “There are a myriad of tools that can be used for keyword research, and it’s important to be able to use those that are free effectively. These include Google Search Console, Keyword Planner, Trends, and direct SERP analysis. Other options include interacting with free versions of tools and... [...]
Semrush contributor Marcus Tober has published an article ‘The State of Search 2023’ explaining major search trends. He says, “We calculated the total traffic trend in 2022 based on the top 50,000 domains in the US from the Semrush .Trends Rank and Traffic Analytics (Clickstream data). On average, these websites received about 140 billion visits per month and, with the mid-year recession in mind, the traffic trend appeared to follow economic activity in 2022. There was a slight decline in the middle of 2022, and a recovery by the end of the year. The Search traffic trend of the... [...]
A localized marketing approach can unlock major growth potential for your business – but it can also be highly competitive. Search Engine Journal is hosting a webinar ‘Why US Brands Lose $2.4B A Year From Local Invisibility’ on Wednesday, May 31, 2023, at 2.00 pm ET. The SEJ team says, “Key insights you’ll gain from the LVI: Factors that drive success in search, reputation, and social media marketing for multi-location brands, with a focus on metrics that correlate to revenue growth. Industry benchmarks for approximately 40 industries covering the full breadth of local B2C... [...]
Optimizing images is the process of decreasing their file size, using either a plugin or script, which in turn speeds up the load time of the page. Koozai contributor Gary Hainsworth has published an article citing the advantages of optimizing images. He says, “When it comes to SEO, there are many factors to consider, such as keywords, backlinks, and content quality. However, one aspect that is often overlooked is image optimisation. Optimising the file size and names of images can actually have a significant impact on your website’s search engine rankings. In this blog post, we’ll... [...]
In the world of content creation and customer experience, AI’s ability to alleviate tedious tasks has been hyped. However, for a successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata. Digital Marketing Depot is hosting a webinar ‘Metadata, SEO, and ChatGPT: What’s DAM Got To Do With It?’ on Tuesday, June 6, 2023. The DMI team says, “In this webinar, Melissa Torres, Assistant Director of Digital Publishing for Phillips 66, and Jake Athey, VP of Sales & Marketing for Acquia,... [...]
This is a reminder for the SEJ webinar to be held on May 17, 2023. Search Engine Journal is hosting a webinar ‘How We Built 1,000+ Links Per Month With This 6-Month Sprint’ on Wednesday, May 17, 2023, at 2.00 pm ET. The SEJ team says, “In this upcoming webinar, you can learn how to build thousands of links a month – with any sized SEO team. Learn How To Growth Hack Your Link Profile By: Creating a pilot program to test link building techniques that can scale. Selecting the link building techniques that are best for your company and resources. Understanding the methods to scale... [...]
Ahrefs has published a new video ‘Will ChatGPT and Bard Take Over SEO? AI Explained’ explaining the impact of AI on SEO. Learn how the rise of AI tools like ChatGPT, Sydney, and Google’s Bard might impact the future of SEO. Ahrefs [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Professional Growth: The Value of Smaller SEO Events & Masterminds’ featuring Stephanie Solheim and Jim Christian. Loren Baker says, “Networking is one of the best parts of any conference. But, the bigger events might not give you the best opportunity to improve your skills and expand your network as much as you would like. Smaller-scale events and masterminds can provide unique benefits with more intimate networking opportunities, personalized learning experiences, and the chance... [...]