Search Engine Journal is hosting a webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’ on Wednesday, June 21, 2023, at 2.00 pm ET.The SEJ team says, “Join us for a live presentation on the basics of Google Ads offline conversion optimization, and we’ll show you how to maximize your ad ROI.In this webinar, you’ll learn:How to change your campaigns to optimize offline actions rather than only on the “online” activity.The best ways to track the clicks to conversion, then optimize based on actual revenue.How the Google Click Identifier (GCLID)... [...]

This is a reminder for the SEJ webinar to be held on June 7,  2023. Search Engine Journal is hosting a webinar ‘How To Drive Product Page Rankings With A Funnel Of Content & Links’ on Wednesday, June 7, 2023, at 2.00 pm ET.The SEJ team says, “In this webinar, we’ll show you a full-funnel approach to drive product page rankings, using a mix of link building and SEO content marketing.You’ll learn how to:Grow product page rankings after technical & on-page SEO are solid.Connect content marketing & link building to product-level SEO KPIs.Link high-intent keyword... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Easy to Implement Tactics for Local Link Building’ featuring Greg Gifford.The MOZ team says, “Google’s local algorithm demands different tactics for link building. And even if you don’t need local SEO, local link building strategies can still give you a different perspective and improve your work. In today’s episode, Greg walks you through some of these strategies.”MOZ [...]

This is a reminder for the DMD webinar to be held on June 6, 2023. Digital Marketing Depot is hosting a webinar ‘Metadata, SEO, and ChatGPT: What’s DAM Got To Do With It?’ on Tuesday, June 6, 2023.The DMI team says, “In this webinar, Melissa Torres, Assistant Director of Digital Publishing for Phillips 66, and Jake Athey, VP of Sales & Marketing for Acquia, will share what content creators, managers, and users need to know to ensure you can find, use, and control your content in order to deliver maximum value.Kevin Quillen, Drupal Practice Lead and Principal Developer... [...]

Conductor has published its data featuring the ‘May 2023 SEO Industry Updates’.The Conductor team says, “Google and the search industry had some major announcements roll out in May 2023. Here are the things you need to know from the Conductor Customer Success team.Google Unveils Search Upgrades at I/OThe whatGoogle has introduced a new search experience that includes generative AI to help deliver more comprehensive results.Google is also integrating a new feature called “Perspectives” that will highlight long-form videos, images, written posts, Q&A sites, and social... [...]

This is a reminder for the SEJ webinar to be held on June 1, 2023. Search Engine Journal is hosting a webinar ‘SEO, Marketing & AI: Your Questions Answered By Our Experts’ on Thursday, June 1, 2023, at 2.00 pm ET.The SEJ team says, “In our upcoming webinar, you can find out how others are adapting to these recent changes and making the most of AI.Get the latest on:How AI is impacting search right now & predictions on the future.How SEO pros and marketers are adapting to the latest AI & Google changes.Answers to your questions on how to use generative AI and... [...]

This is a reminder for the SEJ webinar to be held on May 31, 2023. Search Engine Journal is hosting a webinar ‘Why US Brands Lose $2.4B A Year From Local Invisibility’ on Wednesday, May 31, 2023, at 2.00 pm ET.The SEJ team says, “Key insights you’ll gain from the LVI:Factors that drive success in search, reputation, and social media marketing for multi-location brands, with a focus on metrics that correlate to revenue growth.Industry benchmarks for approximately 40 industries covering the full breadth of local B2C commerce.The high cost of low visibility, which equates... [...]

This is a reminder for the SEJ webinar to be held on May 31, 2023. Search Engine Journal is hosting a webinar ‘Maximize Your Local Visibility: Mastering Google, Social & Reputation’ on Wednesday, May 31, 2023, at 2.00 pm ET.The SEJ team says, “Presenting their first-party research on localized visibility are Monica Ho, CMO at SOCi, and Damian Rollinson, Director of Market Insights, to share the results of the Local Visibility Index (LVI) report.They’ll uncover benchmarks by industry and show just how costly it is to fall short of the high standards required for localized... [...]

Search Engine Journal has made available the replay of its webinar ‘3 Steps To Building A Winning Holistic Search Strategy’.Heather Campbell says, “Discover how to combine insights & data from paid & organic channels to create a cohesive search strategy that enhances online visibility.On May 10, I moderated a webinar with Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, and Erin Wilson, VP of Marketing at HomeEquity Bank.Cichanski and Wilson demonstrated how to combine insights and data from paid and organic channels to create a cohesive... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘The Ultimate Low-Hanging Fruit SEO Strategy’ featuring Aleyda Solis.The MOZ team says, “We all know that we want to maximize our chances for success in SEO, and for that, what we want to do is prioritize tasks that will have a higher impact, and lower effort, but sometimes those get lost in the SEO audit process. In today’s Whiteboard Friday, Aleyda helps develop this low-hanging fruit analysis in parallel of the usual SEO process.”MOZ [...]