Do Keywords Still Matter? [Answered]
Keywords are important for SEO because they help search engines understand what a website is about and match it with relevant search queries.
Search Engine Journal contributor Winston Burton has published an article answering the question ‘Do Keywords Still Matter?’.
He says, “Here are four ways keywords continue to help brands.
1. Keywords Help Indicate User Intent
Keywords are directional. They give very good clues that “point” to the kind of content the searcher is trying to retrieve.
However, there is still a vocabulary problem between the index system and end users, who have many different ways to ask for the same thing or something similar.
This is why Google and other search engines have extremely advanced query expansion technologies.”
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