Ahrefs contributor has answered the question ‘Is Your PPC Strategy Sabotaging Your SEO?’ based on a 2.3 million keywords study. He says, “We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they already have an organic ranking in the top 10 positions. Here are some of the key statistics: 37.9% of advertised websites already rank in the top 10 organically for the same keyword. This indicates that a significant portion of businesses are paying for ads when they already have visibility for that term. When... [...]
Archive for the 'Search Engine Marketing' Category
The search landscape is undergoing a major revolution with the rise of AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot, reshaping how users engage with search results. With 90% market share, ensuring your website remains visible on Google remains a challenge. Search Engine Journal is hosting a webinar ‘Mastering AI Overviews For Greater Search Visibility’ on Thursday, December 5, 2024, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar as Botify and DemandSphere dive into a detailed analysis of 120,000 Google queries, uncovering critical... [...]
This is a reminder for the DMD webinar to be held on December 5, 2024. In an age where data privacy laws are rapidly evolving and third-party cookies are becoming obsolete, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build stronger, trust-based relationships with their customers. Digital Marketing Depot is hosting a webinar ‘Elevate Your Data Strategy: From Cookies to Universal Consent & Preferences’ on Thursday, December 5, 2024, at 1.00 pm EDT. The DMD team says, “Join... [...]
WooCommerce SEO optimizes online stores for search engines, improving visibility and attracting targeted traffic to products. It involves refining product descriptions, meta tags, site speed, and user experience to enhance rankings and conversions. Search Engine Journal has published ‘WooCommerce SEO: The Definitive Guide For Your Online Store’. Corey Morris says, “WooCommerce SEO is unique because it is within WordPress. Much of what you’ll do to optimize a WooCommerce ecommerce site falls in line with what you’d do for a WordPress site overall. Overall, SEO-friendly benefits... [...]
SEO data studies analyze patterns, trends, and metrics like search rankings, click-through rates, and user behavior to optimize website performance. They provide actionable insights to improve visibility and drive organic traffic by understanding how search engines and audiences interact with content. The latest The SERP’s Up SEO podcast episode is titled ‘Learning to use SEO data studies the right way’. The Wix team says, “What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important?... [...]
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is a framework used by Google to evaluate content quality and credibility. It emphasizes the importance of creators demonstrating real-world experience, deep subject knowledge, authority in their field, and reliability to provide value to users. MOZ has published the latest Whiteboard Friday video ‘E-E-A-T Quick Wins’ featuring Itamar Blauer. He says, “Welcome to Whiteboard Friday. I’m Itamar Blauer, and today I’m going to be talking about E-E-A-T quick wins... [...]
A strong SEO strategy is crucial for enhancing online visibility, driving organic traffic, and staying competitive in search rankings. It ensures your content reaches the right audience, increasing credibility and maximizing conversions. Semrush has published a new video ‘How to Do SEO, Content, and Social Faster with AI’. The Semrush team says, “Learn how to create content that matches what people actually want, make the most of featured snippets, and stay on top of search rankings with simple, practical SEO tips. It’s all about boosting your visibility and building real brand... [...]
Essential SEO elements include optimizing keywords to align with user intent and ensuring they are strategically placed in titles, headings, and content. Additionally, creating high-quality, engaging content and building credible backlinks are crucial for improving search engine rankings and visibility. Martech contributor John McAlpin has published an article highlighting 11 essential SEO elements you should be tracking. He says, “This article dives into what is essential to track and how to track each. I’ll also cover helpful paid tools for tracking SEO elements. (I’m not affiliated... [...]
Geo trends refer to the analysis of location-based data to understand regional preferences, behaviors, and market dynamics. They help businesses tailor strategies, products, and services to meet the specific needs of different geographic audiences. Search Engine Land contributor Christina Adame has published an article highlighting five GEO trends that are shaping the future of search. She says, “Here are five key trends in GEO that are redefining the future of search, plus how you can prepare. 1. The evolution of entities Entities are (once again) changing how we think about search and... [...]
The robots.txt file is a website’s directive for search engine crawlers, specifying which pages or sections should be crawled or ignored. It helps manage indexing to optimize search engine visibility and protect sensitive content. Search Engine Journal has published ‘The Modern Guide To Robots.txt: How To Use It Avoiding The Pitfalls’. Abby Hamilton says, “While a robots.txt guides crawlers, it’s important to note that not all bots follow its instructions, especially malicious ones. But for most legitimate search engines, adhering to the robots.txt directives is standard... [...]