The Evolution of Search: Five Game-Changing Geo Trends
Geo trends refer to the analysis of location-based data to understand regional preferences, behaviors, and market dynamics. They help businesses tailor strategies, products, and services to meet the specific needs of different geographic audiences.
Search Engine Land contributor Christina Adame has published an article highlighting five GEO trends that are shaping the future of search.
She says, “Here are five key trends in GEO that are redefining the future of search, plus how you can prepare.
1. The evolution of entities
Entities are (once again) changing how we think about search and understanding their evolving role is key to staying visible.
Remember the phrase “things, not strings”?
When Google introduced its Knowledge Graph in 2012, it marked a major shift from simply matching a “string” of words in text to recognizing distinct “things,” or entities, like people, places, products and ideas.
This shift was the first step towards connecting information in a meaningful web of knowledge, bringing search engines closer to understanding information like a human would.”
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