Essential SEO elements include optimizing keywords to align with user intent and ensuring they are strategically placed in titles, headings, and content. Additionally, creating high-quality, engaging content and building credible backlinks are crucial for improving search engine rankings and visibility.

Martech contributor John McAlpin has published an article highlighting 11 essential SEO elements you should be tracking.

He says, “This article dives into what is essential to track and how to track each. I’ll also cover helpful paid tools for tracking SEO elements. (I’m not affiliated with these companies, but I am a customer of a few.)

Indexability elements

Tracking your site’s indexability is crucial. It should be at the top of your list. If your site isn’t indexable, all your efforts are wasted.

In this section, I’ll explain the key indexability factors that affect your visibility on Google and how to track them.

1. Robots.txt changes

The robots.txt file is the first file that search engines look at when crawling your website. This simple file provides instructions on how bots should crawl a website.”

11 essential SEO elements you should be tracking.

Martech

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