International SEO is the process of optimizing a website or blog so that search engines identify which countries you want to reach or which languages you should use in your business. HubSpot contributor Eli Schwartz has published an article on International SEO highlighting how you can optimize your website for other countries. He says, “Google and other search engines are programmed to tailor results to the user’s language and geographic location.With international SEO, you can communicate to search engines that your site caters to visitors in a certain country or to those looking... [...]
Archive for the 'Search Engine Marketing' Category
Effective writing gives an edge to your marketing. It helps you to stay close to your audience and keep promoting the products and services. Copyblogger expert Stefanie Flaxman has published an article featuring four small steps to meet your big writing goals. She says, “Let’s look at four steps that shatter the fantasy of your big writing goals (for now) and help you finish a practical project. Step #1: Prioritize Prioritizing becomes eye-roll-worthy when it’s thought of as eliminating things that are important to you: Spending time with family and friends Grocery shopping Brushing... [...]
MOZ contributor Morgan McMurrayhas published a post featuring the 10 best episodes of Whiteboard Friday 2022. She says, “We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top 10 episodes from the year! 1. Estimating Search Opportunity with Robin Lord Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. In... [...]
Search engine marketing helps you expand your online reach and get more customers resulting into better business. Search Engine Watch contributor Michael McManus has published an article on balancing paid and organic search strategies for optimum success. He says, “Here are some practical tips to have both SEO and PPC work together. Keywords Keywords are important to both SEO and PPC as each one is reliant on them to help with creating the proper content for each strategy. They are both going to want to target the proper and relevant keywords in order to show up in the SERPs when a user is... [...]
By targeting topic clusters in your research, you can easily build a powerful collection of relevant, associated keywords. Search Engine Journal is hosting a webinar ‘How To Supercharge Your Keyword Research With Powerful Topic Clustering’ on Wednesday, January 25, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and learn how you can supercharge your keyword research through clustering. In this live session, Dave Snyder, CEO and Founder, together with Sabrina Hipps, VP of Partner Development at CopyPress, talks through how this method can improve your search... [...]
Shopify SEO is a set of search engine optimizations distinctive to the Shopify platform. When correctly applied, these Shopify adjustments help improve your store’s visibility in search engines like Google, Yahoo, and Bing. SEO Sherpa has published ‘The Complete Guide to Shopify SEO’ covering everything you need to know about optimizing your Shopify store for search engines. James Reynolds says, “From keyword research to on-page optimization and link building, I’ll walk you through everything you must accomplish (or outsource) to get your store ranking high in Google. Whether... [...]
According to MOZ, SEO competitor analysis involves researching your direct search competitors to understand their target keywords, content strategy, backlink profile, and more, for the purpose of reverse engineering the most successful elements of these tactics into your own SEO strategy. Oncrawl contributor Andrew Dunn has published a detailed article on SEO competitor analysis. He says, “To start monitoring your competitors, you first need to identify who they are and the best way to do so is conduct keyword research and identify essential queries. Ideally, you’ll use an SEO analytics... [...]
Ahrefshas published a new video ‘How to Do Local Keyword Research for Your Small Business’ featuring steps to perform keyword research. The Ahrefs team says, “Local keyword research is the first and arguably the most crucial step of local SEO. 88% of people who do a local search on their smartphone usually visit a related store within a week. With this step-by-step tutorial, your local business can rank for the right keywords and drive targeted local traffic to your website, which will send you more customers.” [...]
BrightEdge has made available the replay of its webinar ‘The State of SEO: 2022 Year in Review and 2023 Look Ahead’. Watch the replay to learn: Which SEO trends are important to factor into your 2023 growth plans Practical tips for your digital marketing plans that will help gain organizational buy-in What SEO activities and tactics you may have started this year that will pay off next year. The State of SEO: 2022 Year in Review and 2023 Look Ahead BrightEdge [...]
Yoast has published ‘SEO copywriting: The ultimate guide’ featuring useful strategies to create SEO friendly content. Marieke van de Rakt saays, “The very first step of SEO copywriting has little to do with writing. First, you need to decide what you’re going to write about. Which topics do you want to be found for? You’ll need to use the keywords you want to rank for in your copy, so the first step of SEO copywriting is keyword research. Keyword research is what you do in order to list the keywords and keyphrases for which you want to rank for. Proper keyword research... [...]