International SEO is the process of optimizing a website or blog so that search engines identify which countries you want to reach or which languages you should use in your business.

HubSpot contributor Eli Schwartz has published an article on International SEO highlighting how you can optimize your website for other countries.

He says, “Google and other search engines are programmed to tailor results to the user’s language and geographic location.With international SEO, you can communicate to search engines that your site caters to visitors in a certain country or to those looking for your products or services in a particular language.

Language targeting, rel=”noopener” target=”_blank” hreflang tags, certain URL structures, and other localization signals all play a role in international SEO.

What’s the difference between International SEO and Local SEO?

The biggest difference between local and international SEO is scale. While local SEO is focused on keywords and target audiences within a narrow geographic area, international SEO targets audiences across diverse geographic regions.”

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