SEO copywriting: The ultimate guide [Guide]
Yoast has published ‘SEO copywriting: The ultimate guide’ featuring useful strategies to create SEO friendly content.
Marieke van de Rakt saays, “The very first step of SEO copywriting has little to do with writing. First, you need to decide what you’re going to write about. Which topics do you want to be found for? You’ll need to use the keywords you want to rank for in your copy, so the first step of SEO copywriting is keyword research. Keyword research is what you do in order to list the keywords and keyphrases for which you want to rank for.
Proper keyword research consists of these three steps:
1. Formulate a mission statement
Before starting the actual keyword research, you should think about your mission statement. This is what makes you stand out from the crowd. While formulating your mission statement, you should consider questions like: who are you, and what is your blog about? What makes it unique? Take your time to formulate and write down your mission statement.”
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