Digital marketing trends for 2025 focus on hyper-personalization, AI-driven content, and voice search optimization. Brands are also leveraging immersive technologies like AR/VR to enhance user engagement and experience. Neil Patel has published a new video, ‘6 Brand New Digital Marketing Trends for 2025’. He says, “In this video, I break down the 6 biggest digital marketing trends for 2025—the shifts that are completely rewriting how people click, buy, engage, and trust brands online. I’ve spent the past year analyzing traffic patterns across billions of sessions, testing... [...]
Archive for the 'Search Engine Marketing' Category
Product-Led SEO centers around creating content and pages that directly showcase and scale with the product, attracting organic traffic through utility and relevance. It focuses on solving user problems with product-driven solutions rather than relying solely on traditional keyword strategies. Search Engine Journal has published an article featuring three examples of product-led SEO. Kevin Indig says, “Last week, I sent out an update on my marketplace SEO issue, and it would be a complete miss if I didn’t do the same for the topic of product-led SEO, because they’re directly related. In... [...]
AI-driven marketing automation streamlines repetitive tasks like email campaigns, ad targeting, and customer segmentation. It boosts efficiency, personalization, and ROI by delivering timely, data-backed marketing actions. The latest Ahrefs Podcast episode is titled ‘Automate $10K/Month in Tasks with AI’ featuring Gael Breton. This episode covers the following: AI in marketing is broken. Here’s how to fix it. Use Gemini to uncover B2B AI opportunities Why content still matters in the age of AI agents Auto-generate podcasts and deep research summaries Research video libraries... [...]
This is a reminder for the SEJ webinar on June 11, 2025. Search Engine Journal is hosting a webinar, ‘AIO Hurting Traffic? How To Identify True Loss With GA4, GSC & Rank Tracking’ on Wednesday, June 11, 2025, at 2.00 pm ET. The SEJ team says, “Join us as we explore the three main tools that can help you: Separate AIO traffic from traditional organic traffic. Assess the damage done to your old SEO strategy. Create a modern AIO SEO strategy with your unique findings. In this tactical session, Tom Capper, Sr. Search Scientist at STAT, will walk you through... [...]
Ahrefs has published a new video, ‘How This Blog Dominates Google Preparing for Doomsday’. The Ahrefs team says, “In this video, we dive deep into how a former U.S. Air Force emergency manager turned mattress engineer, built a wildly successful survival blog without a marketing background and without selling a single product. TruePrepper ranks for tens of thousands of keywords, outranking giants like Reddit and Amazon. You’ll learn: ► How world events trigger traffic explosions ► Sean’s exact monetization strategy using affiliate SEO ► The top pages and keywords... [...]
Website migration involves moving a website from one environment to another, such as changing the domain, hosting, platform, or design structure. It requires careful planning to preserve SEO rankings, avoid downtime, and ensure a smooth user experience. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Communicate Site Migration to Clients’ featuring Rebecca Yu. She says, “Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge... [...]
The latest Ahrefs Podcast episode is titled ‘Inside the $360K Rebrand That Actually Worked’ featuring Nathan Barry. This episode covers the following: Why spend $360K for a rebrand? Using AI to stay on brand Acquiring a three-letter domain Business decisions beyond immediate profit Turning a rebrand into a marketing flywheel You can’t script word of mouth. But you can feed it. Ahrefs [...]
Google’s new AI Mode, powered by Gemini 2.5, transforms Search into an interactive assistant capable of handling complex, multi-part queries with personalized, context-aware responses. Features like Deep Think reasoning, real-time camera input, and Gmail integration make it a powerful tool for research, planning, and decision-making . Search Engine Journal is hosting a webinar, ‘New Google AI Mode: Everything You Need To Know & What To Do Next’ on Wednesday, June 25, 2025, at 2.00 pm ET. The SEJ team says, “Join us as we explore early implications for... [...]
Ranking on Google requires a combination of high-quality content, strategic keyword usage, and strong backlinks. Technical SEO, mobile optimization, and fast-loading pages also play crucial roles in achieving top search positions. Neil Patel has published a new video, ‘8 Steps to Rank #1 on Google (2025 SEO Guide)’. Watch this video to discover: How to fix the hidden technical issues hurting your rankings Why AI content isn’t enough—and what Google actually wants How to beat your competitors even if they have bigger budgets The backlink strategy I still use today Why brand... [...]
Search Engine Journal is hosting a webinar, ‘Lead Local SEO: How To AI-Proof Your Rankings With Reviews’ on Wednesday, June 18, 2025, at 2.00 pm ET. The SEJ team says, “With findings from analyzing over 15,000 businesses and 1,200 consumers, you’ll learn: Ways to adapt your local strategy for AI-driven search and SGE map packs. Tricks to spot technical review signals that influence SEO, for better or worse Strategies to package these new strategies as a new local SEO offering. Join Mél Attia, Sr. Marketing Manager at GatherUp, as she shows how consumer... [...]