Anton Ruin says, “Online marketing activities in the B2C and B2B sectors are rather different because of both the clients’ personas and the customer journey specifics. These differences inevitably have an impact on how businesses develop their marketing and advertising strategies in the new digital realities, especially since the rise of cutting-edge mobile technologies. The rapid development of the global mobile industry, including the introduction of new mobile OS versions, fresh models of innovative smartphones and tablets, and people’s growing desire and ability to always be... [...]

Christopher Ratcliff says, “Real-time marketing works. Let me make an addition to that rather bold affirmation. Real-time marketing works for B2C companies. Really well. But what of B2B companies? Is real-time just a pipe-dream? A strategy only successful if left to the trendier agile brands that have an ever-growing and content hungry audience of Twitter followers? In our brand new B2B Real-Time Marketing Report, in association with Monetate, we reveal the current state of play for B2B real-time marketing, uncovering insights that perhaps challenge our preconceptions of the importance of... [...]

The latest ‘Econsultancy’ blog post is titled “The challenges of real-time marketing in social”. Christopher Ratcliff says, “51% of brands find extracting insights and data from real-time social marketing a challenge. Almost two-thirds of brand marketers say that monitoring trends and headlines is essential for best practice real-time community management in social media. Yet over half say getting real-time data and insights is the biggest obstacle. This finding comes from a recent survey carried out by mmediate future asking B2C and B2B brands how they are managing... [...]

The latest ‘Econsultancy’ blog post is titled “Just how fast is real-time marketing?”. David Moth says, “Real-time marketing is currently one of the most prominent trends in digital, however many businesses are still only just starting to experiment with this tactic. Our understanding of what constitutes real-time marketing is also unclear, as many people simply associate it with quick response times on Twitter. Marketing is never a completely spontaneous activity. By its very nature, communication with target audiences requires a level of knowledge (stemming from... [...]

The latest article on  ‘Marketing Land’ is titled “Why Content Strategy Is Foundational To Real-Time Marketing”. Rebecca Lieb says, “When the curtain went up on the Emmy Awards, HBO was ready. As usual, the cable network was nominated for a plethora of awards. Naturally, there was no way of knowing who, or what programming, would win which categories. At the same time, there were plenty of knowns: those shows, actors, directors and talent who were nominated in each category. So, the social media team, led by VP of Digital and Social Media Sabrina Caluori, sprang... [...]